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www.rarebeauty.com
Key Personnel: Selena Gomez, founder; Scott Friedman, chief executive officer; Katie Welch, chief marketing officer; Elyse Cohen, chief impact officer and president, Rare Impact Fund; Joyce Kim, chief product officer; and Nikki Eslami, board member on the Rare Beauty Mental Health Council, also co-founder of Bellami hair and chief executive officer, New Theory Ventures
Major Products: Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil; Warm Wishes Effortless Bronzer Stick, Positive Light Liquid Luminizer
New Products: Find Comfort Body & Hair Fragrance Mist; Soft Pinch Tinted Lip Oil Mini; Mascara & Brow Gel Duo; Soft Pinch Matte Bouncy Blush
Comments: Selena Gomez founded Rare Beauty in 2019 to help women embrace their uniqueness in lieu of comparing themselves to others, and in doing so, make an impact.
The company’s Rare Impact Fund (rareimpactfund.org) aims to support the mental health of its community, employees and partners. By celebrating everyone’s uniqueness and making people feel more connected, Rare Beauty works to reduce the stigma associated with mental health and give people access to the resources they need to support their mental well-being.
Last year, it was rumored that Gomez was exploring the sale of Rare Beauty. She reportedly hired Raymond James and Goldman Sachs investment banks to handle any deal, according to sources. Experts put Rare Beauty’s value anywhere between $1 and $2 billion.
Rare Beauty
El Segundo, CA
Sales: $400 million
By: Melissa Meisel
A new report from HypeAuditor highlights the top fastest-growing beauty brands on Instagram.
Beauty products highlight eyes, lips and face looks on the runway.
Gender neutrals and clean scents influence both men's and women's fragrances.
Fragrance Group International's Beauty U Beauty Symposium examined what drives innovation in beauty and what supports its staying power in a changing environment.
By: Nancy Jeffries
The lightweight leave-in oil lightly scented with calming lavender makes dry hair shinier and more moisturized without greasy residue.
By: Lianna Albrizio
Ecolab researchers patent a new idea in cleaning.
HeatBounce is a weightless cream-to-mist that shields up to 450°F and delivers instant conditioning and detangling.
The retail debut will feature a curated assortment of its best-selling products.
The ‘clean’ formula is powered by a peptide-rich lash serum that delivers instant lift, length and volume while supporting visibly longer, fuller and stronger lashes in six to eight weeks.
Seen, a patented hair and skin care brand, debuts with Frizz + Repair Treatment Mask.
The ‘Spider Man’ actor embodies the eau de parfum by exuding quiet confidence, playful wit and a magnetic individuality.
The data-driven brand is entering the category with six mists: three new scents and three body mist renditions of bestsellers in the brand’s EDP portfolio.
The supplier has achieved a higher EcoVadis score than last year.
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