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www.asbeauty.com
Key Personnel: Chaya Gordon, chief executive officer; Bobby Missry, vice president, digital; Sara Mitzner, vice president, brand marketing; Mary Kelly, vice president, sales; Joseph Zorovich, vice president, operations; Scott Kramer, vice president, growth; Bianca Mignano, director of product development
Brands: Laura Geller, Cover FX, Bliss, Julep Beauty, Mally Beauty
Major Products: Total Cover Cream Foundation by Cover FX; Bright Idea Serum by Bliss; Baked Starter Kit by Laura Geller Beauty
New Products: Spackle Skin Perfecting Primer Broad Spectrum; Laura Geller Beauty x Wheel of Fortune Collection; Elder Millennial Skincare Kit
Comments: AS Beauty is focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. It was founded in 2019 by Alan and Joey Shamah, the original founders of ELF Cosmetics, and Victor and Ralph Azrak, who previously ran and sold an apparel business with a dedication to female-founded brands that tell a unique story while making the latest innovations accessible to all.
AS Beauty
New York, NY
Sales: $370 million
By: Melissa Meisel
A new report from HypeAuditor highlights the top fastest-growing beauty brands on Instagram.
Beauty products highlight eyes, lips and face looks on the runway.
Gender neutrals and clean scents influence both men's and women's fragrances.
Fragrance Group International's Beauty U Beauty Symposium examined what drives innovation in beauty and what supports its staying power in a changing environment.
By: Nancy Jeffries
The lightweight leave-in oil lightly scented with calming lavender makes dry hair shinier and more moisturized without greasy residue.
By: Lianna Albrizio
Ecolab researchers patent a new idea in cleaning.
HeatBounce is a weightless cream-to-mist that shields up to 450°F and delivers instant conditioning and detangling.
The retail debut will feature a curated assortment of its best-selling products.
The ‘clean’ formula is powered by a peptide-rich lash serum that delivers instant lift, length and volume while supporting visibly longer, fuller and stronger lashes in six to eight weeks.
Seen, a patented hair and skin care brand, debuts with Frizz + Repair Treatment Mask.
The ‘Spider Man’ actor embodies the eau de parfum by exuding quiet confidence, playful wit and a magnetic individuality.
The data-driven brand is entering the category with six mists: three new scents and three body mist renditions of bestsellers in the brand’s EDP portfolio.
The supplier has achieved a higher EcoVadis score than last year.
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