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Parlux Fragrances, Ltd. is a leading manufacturer and international distributor of prestige designer, lifestyle and celebrity fragrances. Parlux holds licenses to manufacture and distribute the fragrance brands of Jason Wu, Kenneth Cole, Norell, Paris Hilton, Pierre Cardin, Billie Eilish, Tommy Bahama and Vince Camuto, among others.
New Products: WeWoreWhat 001; Iconic Eau de Parfum by Paris Hilton; “Your Turn” by Billie Eilish
Comments: Parlux continues to expand and strengthen the Eilish fragrance line. The company secured a new licensing agreement with Danielle Bernstein’s WeWoreWhat to launch WeWoreWhat 001 in November 2024.
Drake’s Better World Fragrance House expanded into over 1,400 Ulta Beauty stores nationwide. The February 2024 launch of Carby Musk Oil sold out immediately due to overwhelming demand.
The company entered the men’s grooming market with The Shop Men’s Grooming Line, securing nationwide exclusivity at Walmart.
Parlux Holdings’ growth in 2023 was driven by Eilish by Billie Eilish, the global expansion of Eilish No. 2, and the launch of Eilish No. 3. Altogether, global sales of Eilish fragrances were up 40% year-over-year. Paris Hilton Fragrances sales grew 6%, fueled by her 29th fragrance, Love Rush. Elsewhere, Vince Camuto grew by 7%, and Kenneth Cole Fragrances increased by 34% in the US, driven by the Mankind Rise franchise. In 2023, Parlux signed new license agreements, including Better World Fragrance House by Drake.
Fort Lauderdale, FL 954.316.9008 www.parlux.com Sales: $135 million (estimated) for the year ended March 31, 2012.
Parlux has been acquired by Perfumania Holdings, Inc., a vertically integrated wholesale distributor and specialty retailer of fragrances and related products. The outstanding shares of Parlux common stock were converted into the right to receive cash and Perfumania common stock with an aggregate value of approximately $118 million and Parlux became a wholly owned subsidiary of Perfumania. Parlux’s common stock ceased trading on April 18, 2012.
Upon completion of the merger, Parlux directors Frederick E. Purches, Anthony D’Agostino, Esther Egozi Choukroun, Glenn Gopman and Robert Mitzman were elected to Perfumania’s board of directors.
Mike Katz, Perfumania’s president and chief executive officer, said, “We are pleased with the strong support that both Perfumania and Parlux shareholders gave this transaction and are excited about the opportunity to create additional value for our shareholders, vendors, customers and employees. The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company. Parlux brings a wealth of products and expertise as a licensee, manufacturer and international distributor.”
Paris Hilton released her 15th celebrity fragrance with Parlux, aptly titled “Dazzle,” this summer. The formulation will have top notes of pink lady apple, maraschino cherry and peach nectar with heart notes of violet petals, pink calypso orchid and orange blossom. The richer base notes will include pink champagne, white patchouli and crystallized musk.
By: Melissa Meisel
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By: Nancy Jeffries
The lightweight leave-in oil lightly scented with calming lavender makes dry hair shinier and more moisturized without greasy residue.
By: Lianna Albrizio
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The ‘Spider Man’ actor embodies the eau de parfum by exuding quiet confidence, playful wit and a magnetic individuality.
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The supplier has achieved a higher EcoVadis score than last year.
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