Happi International Top 30 Company Henkel has entered into a definitive agreement to acquire 100% of premium haircare brand Olaplex in a total transaction value of $1.4 billion.

The deal was unanimously approved by Olaplex’s Board of Directors and Advent, Olaplex’s controlling shareholder.

The Olaplex deal marks “another important milestone in Henkel’s purposeful growth agenda and further expands hair care as a core category within its consumer brands business,” Henkel contends.

The acquisition is subject to customary closing conditions, including regulatory approvals. The deal made Happi headlines in early 2026, as reported here.

In fiscal year 2025, net sales at Olaplex increased 0.1% to $423.0 million. Direct-to-consumer rose 3.1% to $139.3 million, specialty retail decreased 8.3% to $130.4 million; and professional increased 5.5% to $153.3 million.

Henkel’s Insights

“The planned acquisition of Olaplex is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities,” said Henkel CEO Carsten Knobel. “This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”

“Olaplex is a perfect strategic fit for our premium hair care business,” added Wolfgang König, executive vice president responsible for Henkel’s consumer brands business. “Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”

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More on Olaplex

Amanda Baldwin, chief executive officer of Olaplex, said, “Today marks an exciting next chapter for Olaplex. From our roots in the professional community to becoming one of the most trusted science-led brands in hair treatment, our journey has always been fueled by innovation and a deep commitment to stylists and consumers. This step is a testament to the momentum we’ve achieved in our transformation and the significant opportunities ahead for Olaplex to continue shaping the future of hair health and pursue long-term growth. I’m incredibly proud of what our team has accomplished and look forward to accelerating our product innovation, expanding our reach and continuing to deliver results for our Pro partners and customers around the world as part of the Henkel platform.”

John P. “JP” Bilbrey, executive chair of the Olaplex Board of Directors, added, “Olaplex’s growth reflects the strength of its science-led approach, its brand and the dedication of its team. We are proud to have supported Amanda and the entire Olaplex team as they drove brand momentum, scaled innovation and advanced significant operational transformation. We look forward to the opportunities ahead under Henkel’s stewardship.”

Since 2019, Olaplex has been backed by Advent, which helped scale the company from a “first-of-its-kind product to a science-led brand focused on hair health, supported by meaningful investments across product innovation, brand strength and operational excellence,” said Olaplex.

Advent made Happi headlines this week in an acquisition of indie beauty brand Salt & Stone, a personal care company that recently partnered with Kendall Jenner.