Private equity investor Advent has signed a definitive agreement to acquire a majority stake in Los Angeles-based body care brand Salt & Stone.

Officials say the partnership will fuel Salt & Stone’s next phase of growth, deepening the brand’s global reach and connection with consumers.

Terms of the transaction, expected to close in April, were not disclosed.

Salt & Stone was founded in 2017 by former professional snowboarder Nima Jalali. Drawing on his athletic roots, Jalali created the brand to fill a presumed gap in the market with products that align with an active lifestyle without compromising on ingredients, scent or design, according to the brand.

“Nima and the Salt & Stone team have built something rare – a brand with deep consumer loyalty, outstanding products, and an authentic purpose that resonates with today’s consumer all around the world,” said David Paresky, a director at Advent. “At Advent, we have a long history of partnering with distinctive, founder-led beauty brands to help them achieve their global ambitions, and we see that same opportunity at Salt & Stone.”

Steady Retail Expansion

For nearly a decade, Salt & Stone says it has dominated premium retail through Sephora and the mass marketplace at Amazon, with its best-selling aluminum-free deodorant ranking high in both channels. Salt & Stone says it remains indexed to direct-to-consumer across the US, Canada and the UK, accounting for a reported 40% of sales, with recent expansions into Sephora Europe and Space NK. The business currently accounts for more than $165 million in revenue and double-digit growth across all channels in 2025.

In the last two years, Salt & Stone has forged lucrative partnerships with beverage companies. In 2024, the brand partnered with Erewhon to concoct a smoothie mimicking the antioxidant and nutrients used in its products that protect, cleanse, support and recover. The goal was to afford new and prospective brand fans to “taste the luxury” of the brand’s formulas.

Recently, Salt & Stone recruited Kendall Jenner, model and cofounder of spirits brand 818 Tequila to create a limited-edition body care collection called, Amber & Agave, according to reports.

“From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond,” said Jalali. “With our incredible team and Advent’s partnership, I have never believed in that future more than I do today. Advent shares our vision of building for the long term and will enable us to continue to redefine the category. This is just the beginning for Salt & Stone.”