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Lancôme Promotes New Longevity Collection In ‘The Devil Wears Prada 2’

Absolue Longevity MD is Lancôme's first dermatologist-validated skincare range and was provided for the cast in the film.

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By: Lianna Albrizio

Associate Editor

Lancôme Longevity MD x The Devil Wears Prada 2

Lancôme is getting in on the craze of the highly anticipated theatrical release of “The Devil Wears Prada 2” due out May 1 with its new Absolue Longevity MD collection.

The collection, in collaboration with 20th Century Studios, is aimed to help skin look “timeless” 20 years after the release of the movie’s first installment starring Meryl Streep.

Lancôme Absolue Longevity MD was reportedly provided during the production of the film.

A New Frontier in Longevity Skincare

Absolue Longevity MD is Lancôme’s first dermatologist-validated skincare range grounded in Longevity Integrative Science. It’s powered by Mitopure, the top-selling longevity urolithin-A supplement ingredient and adapted for topical skincare. The collection represents a new frontier in longevity skincare. Designed to reverse skin’s visible biological age at every life stage, it targets visible aging signs including firmness, suppleness, radiance, fine lines, and smoothness, helping to preserve the look of strength, vitality, and radiance over time, officials said.

“We’re proud to collaborate with Lancôme on ‘The Devil Wears Prada 2,'” said Lylle Brier, executive vice president, partnerships, promotions, synergy & events at Disney. “As the film’s signature skincare brand, Lancôme’s heritage of innovation and enduring elegance aligns seamlessly with a story that continues to define timeless style.”

Absolue Impossible Task

Extending beyond traditional product placement, the collaboration comes to life through a series of culturally driven activations designed to blur the lines between entertainment, storytelling and commerce. In partnership with Maximum Effort, Lancôme developed a campaign that plays within the world of the film. The spot, “The Absolue Impossible Task,” features Pauline Chalamet and Caleb Hearon reprising their film characters as they take on protagonist Miranda Priestly’s “impossible task” to acquire an unreleased skincare line.

Watch the campaign here:

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