TreSemmé Links with ‘The Devil Wears Prada 2’ in New Campaign

It’s awards Season, and while A-List hair care called for glam squads, personal stylists and big budgets, TRESemmé’s new “Get Your Hair on the A-List” proves otherwise.

In a new campaign with the brand’s Chief A-List Officer Paige DeSorbo, the brand turns bathrooms (and heads!) into a runway with a collaboration with 20th Century Studios’ “The Devil Wears Prada 2” in anticipation of the movie’s theatrical release starring Anne Hathaway and Meryl Streep on May 1.

Through a series of creative activations, the campaign celebrates the beauty enthusiasts who crave the look and feel of luxury, but appreciate the thrill of finding it at an accessible price, officials said.

A-List Energy

As the brand’s new Chief A-List Officer, “Giggly Squad” cohost and New York Times bestselling author, DeSorbo stars in a new ad that puts hair in the spotlight on and off the runway.

“My ‘promotion’ to Chief A-List Officer for TRESemmé is a role I feel like I’ve been training for my whole life,” said DeSorbo. “The ‘Get Your Hair on the A-List’ campaign is all about embracing hair so good, it’s basically its own accessory. For my second year partnering with TRESemmé, I wanted to go even bigger, because I genuinely love these products. They let you fully embrace your A-List energy whether you’re walking a red carpet or just walking to get a coffee.”

DeSorbo will bring her signature glam and sharp humor alongside Christian Siriano in the spot set to air across social, digital and TV.

Special-Edition Product Trio

Ahead of the highly anticipated sequel, the brand is launching three special-edition, “The Devil Wears Prada 2”-inspired products as part of the campaign. Available at mass retailers starting April 1, the bundle will include three favorite A-List products: the “Groundbreaking” Dry Texture Spray, “Runway Ready” Lacquer Shine Spray, and “That’s All” Workable Hairspray.

The brand aired the following ad during the Oscars: