Tween Color Cosmetics Brand Talomi Puts a New Face on Beauty 

The “Sephora Kids” firestorm—a movement involving underage girls shopping or a range of age-inappropriate skincare and cosmetic products they’ve watched on TikTok—continues to rage. But that hasn’t stopped an army of beauty business owners from advocating for age-appropriate alternatives for these tweens and teens in a rush to grow up. 

One of them, three-month-old vegan cosmetics brand Talomi, caters to this demographic. Specializing in multi-purpose beauty sticks, the San Diego, CA-based e-commerce brand aims to provide a streamlined approach for tweens and teens to dip their figurative toes (and literal fingers) into the world of color cosmetics and beauty. 

Talomi doesn’t define beauty by the warped standards often portrayed on social media. Rather, the brand is an extension of self-expression without judgement, according to Founder Daniel Folkmanas.  

Targeting A White Space in Cosmetics  

Talomi offers six multi-purpose cosmetic sticks in a spectrum of colors from purple to red to baby pink with an iridescent finish for girls ages 11-17 looking for “glow on the go,” per the company. Housed in 100% recycled material, they are touted as a one-step makeup hack for eyes, lips and cheeks. 

Folkmanas says a white space exists in the market for girls who are beginner makeup users and those who are more advanced wearers with more sophisticated palates for higher-end, age-appropriate offerings. Because makeup, like skincare, can seem overwhelming for a novice, Talomi is designed to be a simple and affordable avenue for the tween makeup
minimalist, he insists.

The brand’s Vita Multi-Stick shades are called Rebel, Muse, Dreamy, Fantasty, Mystery and Spectra. They can be mixed, matched and blended with fingers.

“We tried to make it as inclusive as possible in terms of skin tones,” Folkmanas told Happi. “There’s a shade for everyone.”  

A father of one (although he’s years away from parenting a teenager), Folkmanas sees his brand as offering a “parent-approved transition” into makeup and skincare products.  

“We really want them [children] to see us as a brand to self-expression without judgement and pressure,” said Folkmanas.  

And while often a challenging time, Folkmanas wants his customers to bask in their tweenhood.  

“That period of time is so short. It’s something to embrace,” he concluded.