The Trouble with Twitter

Social media is having a moment—not in a good way. Twitter is in chaos following Elon Musk’s $44 billion acquisition and Mark Zuckerberg laid off 11,000 when Meta’s valuation plummeted. Personally, I’ve limited my exposure on both channels and others agree, apparently. The Atlantic recently published a piece entitled, “The Age of Social Media Is Ending.” Author Ian Bogost notes that Facebook is in decline.

LinkedIn has become the channel of choice for many businesses. Happi’s parent, Rodman Media, has used LinkedIn to reach a tremendous range of experts in disparate industries. And this month, columnist Dave Jensen explains how to make the most of this social/business network. But even LinkedIn is having growing pains. Here I am, linking away, accepting most requests, rejecting a few here and there, all the while trying to boost views to Happi.com. Through it all, I’m scrolling past more and more posts that read: “I don’t usually post things like this on LinkedIn…but, my 7-year-old is going to turn 8 next year. Proud dad!”

The most professional of social media avenues is getting watered down.

Maybe it’s time to do more with less. In his article, Bogost urges readers “To speak less, to fewer people and less often.” That’s always good advice, online and off!

Of course, reporters make a living talking to people. In an Indie Inc interview with Happi’s Lianna Albrizio, Celebrity Makeup Artist Doniella Davy notes “a lot of people think a weighty makeup container feels more luxurious, but it’s not good for our planet and there’s other ways that we can do things, and we just have to shift that mind frame that something light and compostable …can be really luxurious.” 

Everybody talks about the environment—some companies are doing something about it.

Also this month, we take deep dives into a range of industry segments. Click here to read Melissa’s Meisel’s hair care article featuring the latest shampoos, conditioners, leave-in treatments and more. Meanwhile, Christine Esposito was at ISSA last month to uncover what’s happening in the industrial and institutional cleaning market. If skin care actives are important to you, click here.


We hope you enjoy this issue of Happi. We’ll see you in the New Year!

Tom Branna
Editorial Director
tbranna@rodmanmedia.com