The Sweet Scent of Success

What do Coty, Estée Lauder and Chanel have in common? All of them were winners at The Fragrance Foundation’s annual FiFi Awards. While all three are regulars to the podium, the Foundation honored many other fragrance marketers including Yves Rocher, Elizabeth Arden and even La Prairie, which is best-known for its skin care formulas.

The black-tie awards event, held June 10 in New York City, welcomed leaders of the beauty industry by honoring this year’s most fabulous fragrance brands with 25 coveted crystal FiFi Awards (see p. 66).

Celebrities and boldface names rubbed shoulders at the event, including Harry and Laura Slatkin, actress Saffron Burrows, Randy Jackson of “American Idol,”Kim Kardashian, Tinsley Mortimer and more. Designer Michael Kors and musician Usher were also in attendance— receiving commendations for the 2010 Hall of Fame Award and Male Fragrance Celebrity of the Year, respectively.

Cosimo Policastro, executive vice president, fine fragrance, Givaudan; Male Fragrance Celebrity of the Year Usher; Art Spiro, executive vice president, global fragrance marketing, Elizabeth Arden.

Fragrance Gives Back

This year, for the very first time, The Fragrance Foundation inaugurated the FiFi Awards Charity Auction in the days leading up to and following the red-carpet party in New York City. Charities include the Breast Cancer Research Foundation (BCRF), championed byKors and The New Look Foundation, founded by Usher.

The Fragrance Foundation hopes to make this “give-back” component an annual feature of future FiFi celebrations.

History in the Making

The Fragrance Foundation was established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil, to develop educational programs

Women’s Private Label/Direct Sell winner Love Rocks by Victoria’s Secret.

about the importance and pleasures of fragrance for the American public. Today, America is the largest fragrance market in the world and The Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials.

Each Spring, The Fragrance Foundation organizes the annual FiFi Awards. The American FiFi Award was conceived in 1973 by then president Annette Green to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European FiFi was awarded.


And the 2010 FiFi Winners Are…

Women’s Luxe, Lola Marc Jacobs – Coty Prestige

Men’s Luxe,Tom Ford Grey Vetiver – The Estée Lauder Companies

Women’s Popular Appeal, Halle by Halle Berry – Coty

Men’s Popular Appeal, Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche, Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche, Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell, Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell, Patrick Dempsey 2 – Avon
Products, Inc.

Unique Boutique, Tom Ford White Suede – The Estée Lauder Companies

Fragrance Hall of Fame, ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body, Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal, Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works

Best Packaging – Men’s Popular Appeal, Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige, Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige, John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign, Chanel No 5: “Train de Nuit” – Chanel

Men’s Media Campaign, ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection, Scentbug Diffuser – Slatkin & Co. Limited Brands

Perfume Extraordinaire, Firmenich for Tom Ford Grey Vetiver

Editorial Excellence in Fragrance Coverage,
Allure Women’s Scent Feature December 2009;
Elle Men’s Scent Feature November 2009;
Elle Scent Bite October 2009;
Elle.com Blog April 2009

Technological Breakthrough, Packaging Technology & Delivery Systems, Victorinox Swiss Army – Victorinox Swiss Unlimited – Rubber Bottle

Fragrance Creation & Formulation, Givaudan Fragrances Corp. –Miriad 2.0

Hall of Fame, Michael Kors

Male Fragrance Celebrity of the Year, Usher

Top Scorer in The Fragrance Foundation’s Fall 2009-Spring 2010 Certification Program for Fragrance Sales Specialists, Amy Cuadra, Sephora, Prudential Center, Boston, MA

More info: www.fragrance.org