What to make of 2024’s less-than-stellar suncare sales? Market saturation? Consumer confusion? Poor weather?

“Weather did play a huge role in demand this year. We experienced record rainfall in May and June—the highest in 30 years—combined with an intense hurricane season in September, which significantly impacted total category performance,” said Andrew Stanleick, president of Skin Health & Beauty, NA & EMEA, Kenvue.

Yes, a rainy summer always dampens UV protection product sales. But with most consumers still not applying proper amounts of suncare creams, lotions and sprays, you can’t blame everything on the weather. A confused consumer or, more likely, an apathetic one, may be the answer.

Sales Gains Fade in the Suncare Category 
Consumers continue to purchase suncare products, but gains have slipped in the past year. Dollar sales of suntan products
(lotions and oils) in the US mass market rose less than 3% in 2024 versus a 7.3% increase in 2023, according to Circana.
Here are sales results for the top 20 brands in total US multi outlet
(grocery, drug, mass market, military and select club & dollar retailers) for the 52 weeks ended Dec. 29, 2024.

Product	Dollar Sales		Unit Sales		Price per Unit
	Current	% Change vs YA	Current	% Change vs YA	Current	% Change vs YA
Suntan Lotion & Oil	$2,494,385,767	2.7%	204,513,710	-0.1%	$12.20	2.8%
Neutrogena	$399,366,405	0.7%	34,780,556	0.5%	$11.48	0.3%
Banana Boat	$327,527,970	-1.9%	35,751,243	-2.7%	$9.16	0.9%
Sun Bum	$249,330,880	17.2%	16,401,379	16.7%	$15.20	0.5%
Coppertone	$203,213,317	-8.5%	20,232,842	-8.5%	$10.04	0.1%
Private Label	$196,800,672	-3.9%	29,894,945	-6.8%	$6.58	3.1%
Hawaiian Tropic	$138,219,728	7.4%	12,498,639	7.7%	$11.06	-0.3%
La Roche Posay	$128,181,107	19.8%	4,164,771	21.0%	$30.78	-1.0%
Elta Md	$99,134,884	9.3%	2,473,816	4.4%	$40.07	4.7%
Cerave	$62,013,385	17.8%	4,524,315	21.3%	$13.71	-2.9%
Blue Lizard	$54,187,816	42.4%	3,917,095	38.1%	$13.83	3.1%
St Tropez	$37,456,485	-11.8%	1,136,103	-11.2%	$32.97	-0.6%
Bondi Sands	$36,894,628	26.4%	2,044,785	28.5%	$18.04	-1.7%
Tanologist	$33,597,559	3.1%	2,135,106	2.9%	$15.74	0.2%
Australian Gold	$32,813,917	-1.2%	3,717,464	2.2%	$8.83	-3.3%
Supergoop	$30,075,524	-15.1%	1,064,221	-9.7%	$28.26	-6.0%
Jergens	$29,725,014	-6.2%	2,252,773	-3.1%	$13.19	-3.2%
Eucerin	$27,025,768	17.6%	1,740,745	8.2%	$15.53	8.7%
B Tan	$25,368,507	-8.0%	2,362,691	-16.1%	$10.74	9.7%
Coola	$22,031,832	-26.7%	993,797	-32.2%	$22.17	8.2%
Aveeno	$20,686,945	-14.9%	1,667,481	-22.9%	$12.41	10.4%

Most consumers don’t apply sunscreens as often as dermatologists and The Centers for Disease Control recommend. According to some estimates, 30-50% apply sunscreen before sun exposure. But even among those who do apply it, they rarely use the recommended ounce for their entire body. Reapplication numbers are even worse. Dermatologists and the CDC recommend reapplying sunscreen every two hours or immediately after swimming or sweating. Unfortunately, researchers found that most people forget to reapply sunscreen or do so only once a day. Worst of all, only 10-30% of people consistently apply sunscreen when not at the beach or pool. 

Dr. Lucy Gildea, chief brand and scientific officer, Mary Kay Inc., said one of the biggest challenges for the suncare industry in increasing daily sunscreen use is shifting consumer perception—from seeing it as a “beach day essential” to recognizing it as a crucial part of everyday skincare. 

“Many people don’t realize that incidental UV exposure, whether from walking the dog or driving with windows down—accumulates over time and contributes to premature aging and damage year-round,” said Gildea.

Chemists are trying to increase sunscreen usage by offering an array of product forms to please everyone. Gildea noted that some consumers prefer inorganic sunscreens with physical blockers like zinc oxide for gentle, broad-spectrum protection; others opt for organic sunscreens, which offer a lightweight, invisible finish. By providing both options, brands can ensure everyone finds a formula that suits their skin type and lifestyle.

“Education remains key. Misconceptions persist, such as the belief that darker skin tones don’t need sunscreen,” warned Gildea. “As experts, we focus on clear, science-backed messaging to help consumers understand that sunscreen is a key and effective step they can take to protect their skin—every day, all year long.”

Other brand owners agree.

“At EltaMD Skin Care, we prioritize sunscreen innovation year-round. Our commitment is to create formulas that are both effective and cosmetically elegant, ensuring that everyone can find a sunscreen they truly enjoy wearing—no matter the season or weather,” explained Lia Arvanitidou, EVP executive vice president-global R&D, Colgate-Palmolive. Colgate owns EltaMD.

New for 2025

For Summer 2025, Mary Kay introduced Mary Kay Sunscreen Broad Spectrum SPF 50. But it’s being promoted for activities far beyond sand and surf.

“We know how important everyday use of sunscreen is—no matter the season. The Skin Cancer Foundation cites that one in five Americans will develop skin cancer by age 70, and this new offering not only helps prevent sunburn, but also helps reduce the risk of skin cancer,” explained Gildea. “We are thrilled to add this product, backed by the Skin Cancer Foundation Seal of Recommendation, to our product portfolio to empower our customers in making suncare a habit regardless of the weather.”

In developing the formula, Mary Kay researchers set out to create a sunscreen that delivers on three pillars: feel, protection and performance.

“The lightweight, non-sticky texture makes it effortless to wear daily—whether on the face or body, even under makeup,” said Gildea. “With broad-spectrum UVA/UVB protection and 80-minute water resistance, it’s built to keep up with every moment, from everyday errands to outdoor adventures.”

Neutrogena, too, puts a premium on protection. New Neutrogena Clear Body Spray Sunscreen Broad Spectrum SPF 50 promises to moisturize and cool skin while protecting it from UV rays. It offers superior UVA/UVB protection and utilizes Helioplex technology to resist water for up to 80 minutes, according to the brand. And the Healthy Skin Invisibly Radiant UV Primer redefines SPF-infused primers by offering a unique blend of skincare and sun protection benefits, with a mineral formula that applies invisibly on all skin tones.

“The advanced formulas in these two products offer consumers ease of use, multifunctional benefits and ultimate sun protection from a science-backed, dermatologist-recommended and trusted brand,” explained Adam Ricciardone, head of R&D Global Skin Health & NA, Kenvue.

He explained that both Neutrogena’s Clear Body Spray Sunscreen and Invisible Daily Defense Face Primer & Sunscreen were developed from consumer insights that highlighted the preference for multi-functional sunscreens that offered protection along with anti-aging benefits and hydration, without leaving a significant white cast.  

“Our new formulas address this with lightweight, breathable protection that enhances skin health while ensuring effective sun defense,” said Ricciardone.

The Healthy Skin Invisibly Radiant UV Primer redefines SPF-infused primers by offering a unique blend of skincare and sun protection benefits, with a mineral formula that applies invisibly on all skin tones. 

“This product is the perfect example of our new brand positioning ‘Beauty to a Science,’ which showcases our commitment to developing advanced clinical science while designing aesthetically pleasing product experiences,” he explained. “Consumer research shows growing demand for sun protection that seamlessly fits into skincare routines. Many with oily or sensitive skin avoid traditional sunscreens due to greasiness, clogged pores or makeup interference.”

Next-Gen, This Year

Even as weather patterns become increasingly erratic, consumer concerns around health and protection will continue to strengthen. According to Kline+Company’s Trend Vitality Index Scoring, the next-gen suncare trend is forecasted at a CAGR of 12%+ through 2025.

Kline found that consumer expectations for suncare are evolving, driven by heightened health awareness, sustainability concerns and a growing demand for multifunctionality. No longer just a seasonal necessity, sunscreen is a year-round essential, seamlessly integrated into daily beauty and skin health routines.

“Sunscreen has long been recognized as a key step in preventing skin damage and premature aging,” said Sai Swaroop, industry manager of Kline’s Beauty and Wellbeing vertical. “In recent years, dermatologists have amplified awareness through online spaces, reinforcing the importance of daily sun protection. In response, brands have expanded their offerings, developing solutions that cater to diverse skin types, preferences and lifestyles.”

And consumers are purchasing suncare products online, in-store and at spas. Kline’s latest professional skincare analysis reveals that suncare was the fastest-growing product type in 2024. Ranking as the fourth-largest product type in the US professional skincare market, suncare products surged 21% last year. This increase was driven by a wave of innovative product launches, an emphasis on inclusivity and the growing adoption of SPF as a daily skincare essential, according to Kline.

Some of the recent product launches focus on:

Dual-Benefit Sunscreens: Many of the latest formulations go beyond UV defense, incorporating skincare actives for enhanced hydration, anti-aging, and antioxidant protection, according to Kline. Colorescience’s No-Show SPF 50 combines sun protection with moisturizing benefits while maintaining an invisible finish. This aligns with the rising demand for sheer SPF formats, a trend also embraced by SkinCeuticals, Revision Skincare and Alumier.

SPF as Makeup: Consumers increasingly view sunscreen as an extension of their makeup routine, favoring tinted formulas for everyday wear. EltaMD capitalized on this trend by expanding its shade range, launching deeper-tinted versions of its UV Clear and UV Daily lines to cater to a broader spectrum of skin tones, said Swaroop.

Neutrogena remains the No. 1 suncare brand (see chart above). Its focus is on reinforcing year-round sun protection, ensuring consumers understand that UV exposure happens 365 days a year.

“As a brand that brings “Beauty to a Science,” we continue to deliver unmatched sun protection with innovative, aesthetically appealing formulas that make SPF an effortless part of daily routines. We’re also expanding our offerings—from body sprays to mineral sunscreens—so everyone can find their perfect SPF,” said Stanleick.

Beyond products, Neutrogena has a deep legacy in sun safety advocacy. It has an eight-year partnership with the Melanoma Research Foundation and long-term relationships with dermatologists.

“We are proud to serve as the Official Suncare Sponsors for several large events this year, including the World Surf League, Coachella and Stagecoach—furthering our mission to make sun protection second nature,” he added.

Barrier Protection

According to EltaMD, 70% of skincare users are more focused on protecting their skin barrier versus last year. Several factors might have contributed to this focus, according to Arvanitidou.

For one, increased awareness about the importance of barrier protection.

“Thanks to beauty influencers and dermatologists on social media, there is a growing awareness of the importance and benefits of maintaining a healthy skin barrier, including reduced sensitivity, moisture retention, better protection against environmental aggressors, and improved texture and tone,” noted Arvanitidou.

Two, an increase in adverse reactions and sensitivity. According to Arvanitidou, as interest in skincare grows, consumers may experience adverse reactions from overusing new products, like exfoliants or retinoids, or using products not suited for their skin type, leading to sensitivity and a damaged skin barrier. 

Three, an increase in cosmetic procedures and treatments. Arvanitidou pointed to a study that found 67% of facial skincare users in 2022 had experienced at least one cosmetic treatment. According to Kantar, 24% of women (ages 18-34) are scheduling more beauty treatments than in previous years.

“Some procedures and treatments can be hard on your skin, so it is important to take care of your skin barrier both before and after these kinds of treatments,” said Arvanitidou.  

Finally, with increasing levels of air pollution, there is heightened awareness about the need to protect skin from external aggressors, she concluded.

EltaMD’s UV Skin Recovery SPF 50 was formulated with sensitive skin and the skin barrier in mind. According to Arvanitidou, it is an ideal choice for both daily UV protection and post-procedure care. The dual-purpose formula offers clinically proven benefits, such as reduced redness and a repaired skin barrier. It is also proven to help calm damaged, post-treatment skin. 

“Whether someone is maintaining a healthy, protected skin barrier daily or recovering from a beauty procedure, UV Skin Recovery SPF 50 provides comprehensive sun protection and gentle skincare that anyone can benefit from,” she said.

In fact, UV Skin Recovery SPF 50 promises to reduce redness from the sun and rosacea. That’s because it’s formulated with a blend of ingredients that were curated specifically for sensitive skin, which help reduce redness and make it suitable for skin prone to rosacea. EltaMD’s patented AAComplex Technology repairs the skin barrier, leading to significantly reduced visible redness immediately and over time, which is a common issue for sensitive and rosacea-prone skin, according to Arvanitidou. It also contains Cica to calm skin, and a ceramide blend nourishes skin and strengthens the skin barrier. 

“Our green tinted formula is powered by color correcting technology which immediately neutralizes redness,” she added. “UV Skin Recovery is also fragrance-free, hypoallergenic and non-comedogenic, further minimizing the risk of irritation for sensitive and rosacea-prone skin.”

Finally, UV Skin Recovery SPF 50 contains zinc oxide. Arvanitidou told Happi the 100% mineral UV filter is known to be gentle on the skin and provides broad-spectrum protection without irritation, which is crucial for those with sensitive skin or skin prone to rosacea.

“UV Skin Recovery is a unique and game-changing product in the SPF market. We formulated this product with 2% of EltaMD’s patented AAComplex Technology, which is our ‘golden ratio’ of amino acids for barrier repair developed after more than 15 years of research,” she said.

UV Skin Recovery was tested in a clinical study with participants with sensitive skin. And in a dermatologist-led case study, the product was applied to skin immediately after a non-ablative laser treatment. 

“This case study proved that UV Skin Recovery is not only tolerated by compromised skin, but also helps to calm damaged, post-procedure skin and accelerate recovery time,” said Arvanitidou.

The Sunscreen Symposium Returns 

Between new product launches and new requirements from the US Food and Drug Administration, keeping up with sunscreen category updates can be daunting. To make sense of it all, the Florida Chapter of the Society of Cosmetic Chemists will hold its biannual Sunscreen Symposium, September 18-20 at Disney’s Yacht & Beach Club, Walt Disney World, Orlando, FL. The last time the Symposium took place, in September 2023, nearly 800 attended and organizers expect even more in 2025.

“We get attendees from all over the world. It is a great meeting to network and discuss challenges,” said FLSCC Chair-Elect Krupa Koestline, founder, KKT Labs, Orlando. “Two years ago, the discussions around testing challenges and methodologies were eye-opening. If you want to innovate in the sunscreen space, you must attend this event.”

The Sunscreen Symposium always attracts chemists and regulatory experts. This year, organizers are targeting brand owners, too.

“Smaller brands are venturing into the sunscreen space without knowing the implications,” noted Koestline. “The Sunscreen Symposium is geared toward brand owners—big and small.” 

The three-day event includes a full-day Continuing Education Program for attendees. It will be invaluable to category newcomers, according to Koestline.

“The FDA is auditing companies more than ever,” she warned. “The CEP course is focused on someone who is just starting in the sunscreen industry.”

Here’s the Sunscreen Symposium Schedule:

• September 18: Complimentary Education Program open to all registered attendees. Golf outing. Exhibitor setup. Welcome cocktail reception
• September 19: Exhibitor Hall and Exhibits open. Podium Presentations. Evening Gala
• September 20: Exhibitor Hall & Exhibits open. Podium Presentations.

Have questions? Contact FLSCC Chair – Teresa Fleming, flsccchair@gmail.com

For another view on the suncare market, read this Q&A with Sol Labs’ Founder & CEO Seth Nelson.

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New Suncare Ingredients

Here is a list of new ingredients for suncare products, introduced by industry suppliers during the past 12 months. To learn more about the ingredients listed here, contact the supplier directly using the information provided.

BASF Corporation
Florham Park, NJ
(800) 669-2273
beautycare-na@basf.com
carecreations.basf.us

Epispot
INCI: Maltodextrin (and) Epilobium Angustifolium Extract
Applications: leave on, cleansing, color cosmetics
Use level: 0.20%
Comments: Epispot is a responsibly-sourced rosebay willowherb extract that supports healthy, balanced and mattified skin for an authentically flawless look. Epispot is dedicated to blemish prone skin, addressing the root causes of an imbalance involving lipids, the skin microbiome, and the skin’s natural defense system. Epispot reduces skin shine appearance, improves the appearance of facial pores, and promotes a healthy complexion. The plant rosebay willowherb (Epilobium angustifolium) is responsibly sourced in France under watch of the French National Forestry Office.

Pepsensyal
INCI: Mannitol (and) Acetyl sh-Tetrapeptide-1 (and) Lauroyl sh-Tetrapeptide-1
Applications: leave-on, color cosmetics, sprays
Use level: 0.2%
Comments: Pepsensyal is a powerful peptide developed for consumers’ slow aging goals. Inspired by a naturally occurring peptide found in healthy skin, Pepsensyal supports healthy skin at its foundation and delays the first signs of aging. It has a clinically proven triple-action for slow aging: smoothing wrinkle appearance, resetting skin stretchability and re-densifying skin’s appearance.

Tinomax CC
INCI: Calcium Carbonate (and) Hydroxyapatite
Applications: Sunscreen, lotion, creams, balms, sticks
Use level: recommended use level 3%
Comments: Tinomax CC is a functionalized natural-based particle composed of calcium carbonate and hydroxyapatite that enhances UV protection supporting SPF and UVA efficiency via light birefringence. Suitable for suncare formulations. Tinomax CC brings significant sensory improvements to your formulation due to its homogeneous particle shaping.

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Coast Southwest
Irving, TX
(800) 621-0500
info@coastsouthwest.com
www.coastsouthwest.com

Bellativa Gold Q10
INCI: Water, Xanthan Gum, Gold, Glutathione, Ubiquinone
Applications: Antioxidant, anti-aging, suncare
Use level: 0.3-0.5%
Comments: Bellativa Gold Q10 provides superior antioxidant activity with a combination of Coenzyme Q10 (Ubiquinone) and Glutathione conjugated to a gold delivery system to protect skin from environmental stressors and prevent further degradation. The delivery technology enhances the stability, absorption, bioavailability and overall performance of the anti-aging ingredients. Adding Bellativa Gold Q10 to suncare formulations will help restore and maintain skin’s healthy appearance.

Bellativa Gold C Bright
INCI: Water, Sorbitol, Xanthan Gum, Ascorbic Acid, Gold, Ferulic Acid
Applications: Antioxidant, anti-aging, suncare
Use level: 0.3-0.5%
Comments: Bellativa Gold C Bright is a powerful pairing of Ferulic Acid and Ascorbic Acid conjugated to a gold delivery system that provides antioxidant protection and brightening activity to promote a healthier, more even skin tone. The delivery technology enhances the stability, absorption, bioavailability and overall performance of the anti-aging ingredients. Incorporate Bellativa Gold C Bright to suncare formulations for additional skincare benefits that help prevent signs of aging.

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Croda
Princeton, NJ
(609) 212-2500
enquiries@croda.com
crodabeauty.com

SP Natrineo CR8 MBAL
INCI: Cetearyl/Cetearyl Polypropanediol-8 Phosphate (and) Cetearyl Alcohol
Applications: Improves efficacy of sunscreen formulations
Use level: 1-3%
Comments: SP Natrineo CR8 MBAL is a PEG-free, phosphate ester emulsifier that provides the unique ability to create W/O/W emulsions with a single ingredient. It boasts various functional benefits that are unique to W/O/W emulsifiers, including the improved delivery of actives, the improved efficacy of sunscreen formulations in inorganic sunscreens and a wide pH tolerance. Combining the rich moisturization properties associated with W/O emulsions and the light, non-greasy skin-feel of O/W emulsions, Natrineo CR8 possesses a distinctive sensory profile to add the “wow” factor to your cosmetic formulations. 

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Extracts-Unlimited LLC
(908) 752-2322
dcfondots@alekseybelukhingmail.com
www.extracts-unlimited.com

Batana Oil Unrefined
INCI: Elaeis Oleifera
Applications: haircare and skincare
Comments: Batana Oil is a powerful blend of natural compounds, including Tocopherols & Tocotrienols (Vitamin E) for shielding skin from UV rays and pollutants, Omega-6 Linoleic Acid for its anti-inflammatory effects, as well as phytosterols & carotenoids for stimulating collagen production and reducing the signs of aging. Nourishing, anti-inflammatory and anti-aging, this oil provides exceptional skincare and haircare benefits.

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Micro Powders
Tarrytown, NY 
(914) 793-4058
info@micropowders.com
micropowders.com

Naturecel 793
INCI: Cellulose Acetate
Applications: Emulsions, color cosmetics, suncare
Use Level: Emulsions (1-5%), color cosmetics (varies)
Comments: Naturecel 793 is a microplastic replacement that boosts SPF in formulations, functions as filler, and creates a fresh natural look with enhanced aesthetics. Studies prove it provides superior soft focus performance over PMMA and polyethylene products. 

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Presperse
Somerset, NJ
(732) 356-5200
www.presperse.com

Botanilica BA4
INCI: Silica
Applications: Sun sticks, powders and SPF lotions
Use level: 1-10%
Comments: Botanilica BA4 is an eco-friendly, non-porous hollow silica bead upcycled from waste rice husks, the outer casing discarded during harvest. Upcycling this husk removes it from the waste stream and reduces environmental hazards. Kind to people and planet, it is natural origin index 1. Botanilica BA4 offers excellent SPF boosting and soft-focus effects. It is not sensitive to temperature and may be added to the oil or water phase. Claims include allergen-free, non-GMO, palm oil-free, peg-free, cruelty-free, and vegan-, kosher- and halal-suitable. For all beauty formulations: color, sun, skin, body and hair.

Bio-Syn Bisabolol 
INCI: Bisabolol 
Applications: Sunscreens and after-sun products 
Use level: 0.1-1% 
Comments: BioSyn-Bisabolol, the key active ingredient in chamomile, delivers exceptional skincare benefits: anti-inflammatory properties, skin-soothing effects and powerful antioxidant capabilities. This eco-friendly active is derived from 100% biobased carbon through a sustainable fermentation process, resulting in a stable and high-purity product rich in the biologically active isomer (-)-α-bisabolol. Skin soothing properties are perfect for after-sun applications to calm & soothe skin redness, itching and irritation. It reduces melanin content, diminishing the appearance of dark spots. It is readily biodegradable and natural origin index 1. For all beauty formulations: color, sun, skin, body, and hair.

OSSfEC 
INCI: Oryza Sativa (Rice) Starch (and) Oryza Sativa (Rice) Bran Wax 
Applications: Sun sticks, powders and SPF lotions 
Use level: 1-10% 
Comments: OSSfEC is a hydrophobically modified, non-porous rice starch particle. OSSfEC provides exceptional SPF boosting properties, high soft-focus effects and is used to replace microplastics. It is readily biodegradable and natural origin index 1. Other benefits include excellent adhesion to skin, water repellency, China IECIC and IECSC, allergen-free, vegan- and kosher-suitable, non-GMO, and cruelty-free. For all beauty formulations: color, sun, skin, body, and hair.

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Salicylates & Chemicals Pvt Ltd
Mumbai, India
+91 22 2351 4413 
corporate@salicylates.net
www.salicylates.net

Salisol BMZ
INCI: Bis-Ethylhexyloxyphenol-Methoxyphenyl-Triazine
Applications: Sunscreen, gels, lotions, lipcare
Use Level: Varies with region
Comments: This UV filter provides effective, broad-spectrum protection against UVA and UVB rays. An oil-soluble ingredient, it is compatible with both organic and inorganic filters and meets global safety standards. Ideal for use in UV protective day creams and high-SPF sunscreens, it ensures long-lasting UVA protection and enhances SPF when combined with Salisol EHT and Salisol HEB. With minimal skin absorption, it reduces the risk of irritation.

Salisol HEB
INCI: Diethylhexyl Butamido Triazone
Applications: Sunscreen, gels, lotions, lipcare
Use level: Varies by region
Comments: Widely used in cosmetic products, it enhances SPF coverage when combined with other filters. It is an oil soluble ingredient. This hydrophobic nature makes it ideal for water-resistant formulations. Salisol HEB is one of the most photostable sunscreens, losing only 10% of its SPF protection after 25 hours. Sunscreen formulations containing Salisol HEB create a protective barrier on the skin, shielding it from harmful UV radiation.

Salisol EHT
INCI: Ethylhexyl Triazone
Applications: Sunscreen, gels, lotions, lipcare
Use Level: Varies by region
Comments: A highly effective UVB filter with strong absorptivity at 314nm, offering excellent water resistance. An oil-soluble ingredient, commonly-used alongside UVA filters, it ensures broad-spectrum protection and is considered safe for use. Known for its silky touch and high blue light protection, Salisol EHT’s lightweight texture and compatibility with various formulations make it a popular choice in sun protection products.

Salisol DHHB
Applications: Sunscreen, gels, lotions, lipcare
Use Level: Vary with region
INCI: Diethylamino Hydroxybenzoyl Hexyl Benzoate
Comments: It is a new generation, chemical sunscreen agent. It has been designed for high UVA protection and high photostability. It gives sun protection in the whole UVA range (320-400nm) with peak protection at 354nm. Salisol DHHB has been approved for the use in sunscreens in the European Union since 2005, and approved in South America, Mexico, Japan and Taiwan, too. In the US, it can be used for product protection. It is used in concentrations up to 10% in sunscreen products, either alone or in combination with other UV absorbers.

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Shin-Etsu Silicones
Akron, OH
(330) 630-9860
(800) 544-1745
info@shinetsusilicones.com
www.shinetsusilicones.com

KSG-45
INCI: Coco-Caprylate/Caprate (and) Vinyl Dimethicone/Lauryl Dimethicone Crosspolymer
Applications: Active skincare, skin whitening, anti-aging, acne treatments, suncare (anhydrous clear gels, lotions, creams, sprays, self-tanners)
Use levels: Emulsions (3-25%), Anhydrous (15-90%)
Comments: KSG-45 is a C12 alkyl modified elastomer gel swollen in a carrier derived from natural coconut oil. Chemistry is optimized to afford an excellent compatibility with organic and silicone formulation ingredients. It is designed to be a multi-functional sensory enhancer with an exceptional dry, cushiony, silky, smooth feel and with no residue. The elastomer gel is also compatible chemical UV filters, therefore ideal to formulate anhydrous sunscreens with high SPF efficacy. Additionally, KSG-45 is an effective thickener for esters and natural organic oils. When added to the oil phase, it helps to stabilize both W/O and O/W emulsions.

SPD-WT1 
INCI: Titanium Dioxide (and) BG (and) Hydrated Silica (and) Polyglyceryl-3 Disiloxane Dimethicone (and) Hydrogen Dimethicone
Applications: Skin lotions and creams, skin whitening, suncare (lotions, creams, sprays, self-tanners, cosmetic foundations
Use levels: 10-40%
Comments: SPD-WT1 is 50% TiO2 dispersion in water containing aluminum-free, hydrophobized ultrafine TiO2. The dispersant used is a Shin-Etsu proprietary glycerin modified siloxane, which is critical in maintaining the dispersion stability, low viscosity and high transparency. The Al-free hydrophobization offers long-term formulation stability in that it maintains the low viscosity nature of the formulation. The combined surface treatments further offer a high degree of water resistance, yet easy wash off with surfactants. The water-based TiO2 dispersion allows simple and easy formulation by using various water based polymeric stabilizers/emulsifiers. It is ideal for use in O/W skincareand suncareproducts with light and fresh skin feel.

X-22-6695B
INCI: Jojoba Oil (and) Lauryl Dimethicone/Polyglycerin-3 Crosspolymer
Applications: Skincare lotions and creams, anti-aging products, skin whitening products, suncare (anhydrous clear gels, lotions, creams, sprays, self-tanners), cosmetics (foundations, eye shadows, mascaras, lipsticks, blushers), hairstyling (sprays, cuticle coats, gels, emulsions), hygiene products (hand sanitizers)
Use levels: Emulsions (1.0-40%), Anhydrous (15-90%)
Comments: X-22-6695B is a PEG-free, organic compatible, self-emulsifying elastomer gel swollen in jojoba oil. The product is derived from natural ingredients. X-22-6695B can be used as a sensory enhancer, a thickening agent for oils and emulsions, or as an emulsifier. The active elastomer gel has an innovative 3-dimethional structure that the silicone polymer network is crosslinked with polyglycrin groups and additionally with grafted alkyl (C12) groups. The grafted alkyl groups allow the polymer to swell in natural carriers, esters and organic UV filters. The unique chemistry makes X-22-6695B an excellent formulation vehicle for anhydrous sunscreen gel format with high SPF efficacy.

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Solabia USA (Part of Solabia Group)
Parsippany, NJ
(973) 578-6120
toussaint.jordan@solabia.com
www.solabia.com

Rhamnosoft HP
INCI: Biosaccharide Gum-2
Applications: Aftercare
Use level: 2%
Comments: Rhamnosoft HP is the ultimate post-sunburn skin soother. It helps to reduce inflammation thanks to pro-resolving mediators and calms the feeling of discomfort and heat. It also provides intensive, long-lasting relief from itching and helps to break the itch-scratch cycle. Rhamnosoft HP also softens and smooths skin texture while preventing premature aging caused by sun exposure. Its fast action soothes reactive skin, reduces redness, and restores skin health after sun damage. For immediate recovery and lasting protection, Rhamnosoft HP is the go-to solution for post-sunburn skin care.

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Univar Solutions
Downers Grove, IL
800-531-7106
www.univarsolutions.com/industries/beauty-personal-care

Eterwell Youth
INCI: Epilobium Fleischeri Leaf/Stem Extract
Comments: UV irradiation is one of the key factors in the formation of senescent cells, which contribute to aging skin. Senescent cells are aged or damaged cells that have lost their ability to divide and function properly. They accumulate over time and release inflammatory signals that can harm surrounding healthy cells, leading to visible signs of aging such as wrinkles and loss of elasticity. 

Eterwell Youth is a 100% natural senolytic ingredient, rich in flavonoids, that smartly targets and eliminates these senescent cells. By doing so, it improves skin appearance, reduces wrinkles, and enhances elasticity. Remarkably, Eterwell Youth can make skin look up to nine years younger in just three months.  

Incorporating Eterwell Youth into sunscreen formulations offers a smart approach: it helps eliminate harmful senescent cells caused by UV exposure, rejuvenating the skin by targeting and removing aged cells. This innovative ingredient ensures healthier, more youthful skin, making Eterwell Youth the perfect choice for advanced suncare products.