Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Tips for expert formulation from Valerie George.
February 1, 2025
By: Valerie George
President
Dear Valerie: I’ve been working with hydroxypropyl methylcellulose in a shampoo but can’t seem to get it in solution. It just settles at the bottom. Any tips?
—Bottom Feeder
Dear Bottom:
I love HPMC but it does take technique to work with it. I haven’t met too many chemists outside of the haircare field who are familiar with it. It’s cousin (second cousin?) hydroxyethylcellulose (HEC) is multitudes easier to work with; disperse it in pretty much any amount of cold water with strong mixing. Heat the batch up or adjust the pH upward, the glyoxal shell falls off and the HEC swells into a nice gel. Done!
HPMC is much pickier. The water in your formula is the most critical factor to successfully working with HPMC, and it comes down to quantity, temperature and timing.
HPMC prefers less water for dispersion, and the water must be hot, hot, hot! I’m not joking, it will not go in water that’s cold or warm or hot. Your batch must be blazing! The minimum temperature for HPMC dispersion is 80-85ºC. Don’t cheat this part—you’ll regret it the moment gelatinous blobs form from lack of heat, and you must start over. Pour your water into your main vessel, heat it up, generate a strong vortex, sprinkle the HPMC in (or pour in a slurry) and allow it to mix for 30 minutes. When you think it’s done, add 10 more minutes before proceeding with your batch.
It’s not just how hot the water is that’s crucial, but also how much and when you add it. Usually, when dispersing a cellulosic or gum, the more water, the better. HPMC is the opposite. I essentially cut my water phase in half—the first portion is what I initially charge the vessel with and begin heating. If your water phase is large, try 1/3 up front. Once hot, I add my HPMC, let it mix (plus 10 minutes), and then pour in the rest of the water, cold. Yes, cold! This will allow the HPMC to swell and stretch out. It also partially cools your batch down. You can add the rest of your ingredients after. If anything is a solid and needs to be melted, you can add it before your final injection of water.
I’m sorry to rehash this again, but I absolutely must reiterate the importance of the initial heating step. Don’t make the mistake of trusting your thermometer. If you aren’t calibrating your thermometers at least once per month, like I do on the last day of each month, you need to start. A bad temperature reading is not only the dumbest reason a batch fails and wastes your time, but it creates inconsistency from batch to batch. This is especially true in hot pours. I can’t tell you how many times I’ve seen a bad temperature reading cause the demise of a batch. Put it on your calendar to do and think of me while you do it. I’ll be thinking of you!
Valerie George
askvalerie@icloud.com
Valerie George is a cosmetic chemist, science communicator, educator, leader, and avid proponent of transparency in the beauty industry. She works on the latest research in hair color and hair care at her company, Simply Formulas, and is the co-host of The Beauty Brains podcast. You can find her on Instagram at @cosmetic_chemist or showcasing her favorite ingredients to small brands and home formulators at simply-ingredients.com
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !