Skincare Ingredients with Star Power

The trade wars dampened demand in department stores and mass market shelves in the first half. Circana reports US prestige beauty market grew 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion.

“As the industry faces tariff uncertainties and shifting consumer sentiment, adaptability and strategic agility are essential for success in 2025,” advised Larissa Jensen, global beauty industry advisor at Circana. Regardless of the economy or consumer sentiment, NPD pipelines in the skincare space remain full, per industry experts. 

Krupa Koestline, founder/president, KKT Labs, Orlando, sees a clear surge in requests for biotech-driven actives, growth factors and anti-inflammatory compounds that address multiple pathways in skin health.

“Ectoin, in particular, has been getting a lot of love lately,” she explained. “It’s photoprotective, helps stabilize cell membranes and supports the skin barrier under stress. It fits perfectly into the ‘prevention meets repair’ narrative consumers want.”

Koestline said brands are getting bolder about exploring animal-derived ingredients like tallow and colostrum, especially in the wellness-meets-beauty crossover space. 

“And yes, exosomes are having their ‘it’ moment, though we’ve been developing with them for over a year now,” said Koestline. “The appeal is in their potential for targeted delivery and cell signaling — but like all actives, the source, stability and delivery system matter as much as the ingredient itself.”

The Delivery Medium Is the Message

Marisa Plescia, founder and CEO, FemChem Beauty, noted that interest in encapsulation technology is growing. 

“To create efficacious formulas, they want encapsulation to protect the active ingredients,” she said. “In addition to exosomes, naturally derived encapsulation technology, including lecithin and hydroxymethyl cellulose are popular.”

Collagen, too, is trending. But not collagen itself; the ingredients that help build collagen—including vitamin C, retinoids and peptides, advised Plescia. And like other formulation experts, Plescia predicts rising demand for biotech-derived ingredients. One material, vegan silk protein, has applications in skincare, haircare and even color cosmetics, due to its film-forming properties.

According to Plescia, the boom in biotech will attract ingredient suppliers that never competed in the cosmetics category. 

“Artificial Intelligence enables chemists to develop novel ingredients — not just at the molecular level,” she explained. “AI helps find ingredients that haven’t been used before in the beauty industry. Together, AI and biotech help create new novel ingredients, understand the challenges involved and properly source the ingredients. It’s already happening in the fragrance ingredient category.”

That same combination will aid product development in menopausal beauty and hair health categories, insisted Plescia.

“The technology will continue to evolve as more money is put into biotech research,” she concluded. “Biotech firms exhibited at the recent NYSCC Suppliers’ Day. These companies are here to stay.”

A Biomimicry Bias

Luluble Founder and CEO Luciana Coutinho’s formulation philosophy is grounded in biomimicry—the principle of using materials that replenish, support or emulate the biological structures and molecules already found in the human body. For skincare, this means focusing on ingredients that the tissue recognizes and can readily use. 

“My absolute favorite is hyaluronic acid, for its profound ability to hydrate and plump the skin. Beyond that, I rely heavily on building blocks like amino acids, which are fundamental to creating proteins like collagen and elastin and are also key components of the skin’s natural moisturizing factor (NMF). Peptides act as biological messengers, signaling cells to perform specific functions like repair, while ceramides are essential lipids that form the “mortar” of the skin barrier, locking in moisture and protecting from external aggressors. These ingredients are effective because they don’t just sit on the skin; they integrate into its matrix to restore function from within.”

When formulating for the mucous membrane, particularly intimate care, Coutinho’s approach shifts from replenishment to promoting a healthy, balanced ecosystem. The goal, she explained, is not to eliminate bacteria but to foster an environment where beneficial flora can thrive. 

“The key is to support the acidic mantle of the intimate area, which is naturally maintained by Lactobacillus species that produce lactic acid,” she explained. “Therefore, I find ingredients like prebiotics, which serve as a food source for this ‘good’ bacteria, and postbiotics, such as lactic acid itself, to be the most effective.”

These ingredients create an environment where pathogenic microbes cannot gain a foothold by helping to maintain a low pH. They support the body’s own natural defense mechanisms and promoting balance and comfort, according to Coutinho.

Bridging the Research Gap

On the flip side, Koestline noted some categories lost their luster. “Certified organic,” she explained has become less of a purchase driver as consumers prioritize performance and science-backed sustainability over labels. 

“Even hyaluronic acid, once the poster child for hydration, is facing a bit of fatigue. More informed consumers realize that not all forms penetrate equally. There are smarter humectant systems available.”

Coutinho urged suppliers and formulators to innovate by looking beyond conventional cosmetic chemistry and integrating principles from other disciplines. This means beginning to explore quantum biology in raw material design More immediately, it means systematically translating the advanced research from the nutritional supplement and food science industries. 

“Powerful ingredients like monoatomic minerals and functional salts have well-documented oral benefits related to cellular energy and function, yet their immense potential for topical applications remains largely untapped due to a lack of cosmetic-grade materials and validated data,” she said. “My call to action is for suppliers to bridge this research gap, bringing these potent, next-generation ingredients to the personal care market.”

What to Watch

Rather than a single “new” molecule, Coutinho focuses on quantum biology, which she describes as a new paradigm for influencing biological tissue. “For decades, cosmetic science has operated exclusively within the realm of classical chemistry and biology: one molecule fitting into one receptor to cause one effect,” she explained. “The next frontier lies in understanding that biological processes are also governed by the sublime and quite strange rules of quantum physics. We’re beginning to move beyond purely physical or chemical pathways and are starting to explore how to enhance the transfer of information and energy at a subatomic level.”

This approach explores concepts like quantum coherence, where molecules within a cell can act in a synchronized, wave-like state, allowing for incredibly efficient energy and information transfer. Coutinho noted the quantum tunneling of electrons in mitochondria, the very basis of cellular energy production. 

“The question that fascinates me is ‘can we develop materials that don’t just provide a chemical fuel, but that help to optimize the coherence and efficiency of these fundamental quantum processes?’” she asked. “It’s not about adding something new, but about enhancing the fidelity of the biological signals that already exist. This is the cutting edge where physics meets biology.”

Ultimately, this line of inquiry shifts the goal of formulation from intervention to optimization. An ingredient wouldn’t just chemically signal a fibroblast to produce collagen; instead it helps fine-tune the underlying energetic and informational field of the cell, allowing it to receive and execute its innate biological commands with greater clarity and efficiency, according to Coutinho.

This is a profound evolution, moving from a topical application to a topical attunement,” she insisted. “We are on the verge of learning how to create a resonance of vitality within the skin, encouraging its own incredible capacity for self-regulation and regeneration. This is the future I am working toward.”

What’s Happening En Masse

Premium prices don’t necessarily deliver premium results. While prestige market beauty sales rose 4% in Q1 2025, mass market sales jumped 8% during the period, according to Circana. 

Best-selling skincare formulas don’t need celebrity endorsements, nor exorbitant price tags. Effective active ingredients are enough to propel sales. According to PLMA’s Circana Unify+ data, store brand skincare sales rose 7% to $288.5 million for the 52 weeks ended July 13. 

Lotions, serums and other skincare formulas will join thousands of foods, beverages and wine & spirts on display at PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, November 16-18 in Chicago. Registration is open at storebrandsmarketplace.com. The Show will feature 35,000+ products, 3,100 booths, and 2,000 exhibitors from 65 countries, making it the largest event of its kind. 

“Beyond food and beverages, visitors will see an exciting lineup of nonfood offerings at the show, ranging from vitamins to kitchenware,” said PLMA President Peggy Davies.

Last month, Beiersdorf introduced its first skin age-reversing serum in mass markets outside the US. Nivea Cellular Epigenetics Rejuvenating Serum features Epicelline. Beiersdorf calls it a breakthrough ingredient powered by epigenetic science that reverses skin age and activates skin longevity. Epicelline debuted in Eucerin last year. This is part of Beiersdorf’s strategic approach to cascade breakthrough innovations across global brands and markets.

Cutting Edge Research from Beiersdorf

“Our goal is to lead the way in longevity science by cutting-edge research based on real consumer insights,” explained Beiersdorf CEO Vincent Warnery in a statement. “As pioneers in epigenetic research, we believe in scientifically proven ingredients. Building on the success of our largest product launch in history of Beiersdorf Derma-Brands with our Eucerin Hyaluron-Filler Epigenetic Serum with Epicelline, we are now bringing our revolutionary solution for skin rejuvenation and longevity to the mass market with Nivea.”

After more than 15 years of cutting-edge research, scientists at Beiersdorf discovered Epicelline, an epigenetic ingredient that activates skin longevity, neutralizing and even reversing the effects of external age aggressors to rejuvenate skin cells. 

“Excellence in skin research is in the DNA of our company, and the launch of Epicelline is a true testament to how Nivea offers superiority through science, and ultimately facilitating powerful skincare advancements,” says Dr. Gitta Neufang, chief research and development officer, Beiersdorf. 

According to Neufang, the patented skin-specific age clock technology helps Beiersdorf identify active ingredients and solutions that make people look younger than they really are. 

“By leveraging our scientific expertise in the field of epigenetics, our aim is to enhance and restore the youthful functions of aged skin cells,” she added.

According to Beiersdorf, the new Nivea serum slows down the skin aging process at cell level, empowering consumers to take control of the impacts of time on their skin and reverse their skin age in two weeks. Combined with three types of hyaluronic acid, the serum delivers a powerful skin rejuvenation formula for those over 25. 

Much More to ‘C’ from Beautystat

BeautyStat made vitamin C a household name in the beauty category. Now, CEO Ron Robinson and his team are putting vitamin C on everyone’s lips—literally. New BeautyStat C Lip Serum SPF 30 debuted earlier this year and rolled out nationwide in Ulta Beauty last month.

“Our research showed that the lip area is not only prone to dryness and chapping, but it also needs protection from UV and free radicals, which is important year-round but especially during the summer,” Robinson told Happi. “We combined pure, patented stable vitamin C with SPF30 broad spectrum mineral sunscreen to provide the lips with significant protection. Along with a sheer tint of color.”

According to Robinson, pure vitamin C boosts the protection benefits of sunscreen. Lips are one of the most delicate and vulnerable parts of skin that really needs this synergistic protection.

“I struggled with chapped, sunburned lips and could not find a product that would both protect them as well as keep them hydrated,” Robinson told Happi. “I knew that others shared my struggle, so I spent the past two years developing a multi-benefit skincare and color hybrid lip treatment with mineral sunscreen SPF 30 that would not only provide broad spectrum UV and free radical protection but also deliver instant shine, plumping and firming—which is very tough to do with a mineral sunscreen. I am thrilled to be able to offer this to consumers.”

BeautyStat isn’t the only skincare company upping its vitamin C game. Last month, Neutrogena launched Collagen Bank 15% Pure Vitamin C Serum. The formula helps strengthen and build collagen, evens skin tone, and improves discoloration. The serum contains polyhydroxy acids (2%) to gently exfoliate skin, enabling vitamin C to absorb. 

Cold, Hard Facts

Perricone MD introduced Cold Plasma Plus+ Advanced Hydrating Complex. It contains copper tripeptide to improve firmness and elasticity, while Hydra-Osmolyte blend balances and restores hydration. A patented MicroSperse Technology ensure stable delivery of actives. The Cold Plasma Plus+ line includes neck cream, eye cream and serum concentrate. 

In an eight-week clinical study with 31 women, 100% showed significant improvement in skin hydration, texture and tone. Ninety percent of subjects showed significant reduction in fine lines, wrinkles and sagging skin. After applying New Cold Plasma Plus+ Intensive Hydrating Body Balm, 93% of subjects felt replenished, smooth skin and 91% immediately felt moisturized skin.

Neuroscience News

Beauty in general and skincare in particular, are emotional categories. Emotion plays a role in purchasing decisions and product efficacy, too. More companies are linking neuroscience to beauty practices. Amare goes a step further with its proprietary HuG Cell technology. Its new Skin To Mind brand focuses on neurocosmetics and mood-boosting skincare. 

The line includes OptiMist Awaken + Glow Facial Mist ($55.95), NeuDay Brighten + Revitalize Serum ($94.95) and NeuNight Restore + Renew Serum ($105.95). The mist contains ferment to hydrate, smooth and soften skin. Something called “Energy Neuroscent Science” promotes feelings of optimism + harmony with each spray. The Serum features HuG Cell technology to reduce the look of wrinkles and visibly brighten skin. “Uplift Neuroscent” promotes feelings of clarity + balance to face the day. Finally, NeuNight Restore + Renew Serum supports overnight renewal, reduces the look of wrinkles and supports firm, youthful-looking skin. The formula relies on HuG Cell technology and “Bliss Neuroscent” to promote feelings of peace and calm in nighttime ritual, according to Amare executives.

“The HuG Cell is Amare’s proprietary, bespoke innovation inspired by the science of a real hug. A hug isn’t just an emotional gesture—it’s been shown to activate biological signals that shift the body and mind into a calmer, more restorative state,” explained Alison Cutlan, biotechnology innovation, R&D, Amare. “We set out to mimic that effect for skin, creating an active that helps it adapt, recover and resist the visible effects of stress-accelerated aging.”

At its core, HuG Cell is an adaptogenic Rhodiola rosea plant stem cell with an amino acid, L-theanine, inside it. Made through advanced biotechnology without harming sensitive ecosystems, it is designed to target skin resilience under daily stress, helping it maintain hydration, smoothness and a healthy, radiant look. According to Kseniya Popova, formulation chemist, R&D, at Amare, daily environmental and lifestyle stress can speed up visible signs of aging by weakening the skin barrier, increasing dryness and making fine lines more pronounced.

How About a HuG? 

“HuG Cell uses the adaptogenic properties of Rhodiola rosea—traditionally known for helping the body adapt to stress—combined with the calming, skin-compatible amino acid L-theanine, widely used in wellness nutrition,” explained Popova. “Encapsulating L-theanine inside the plant stem cell helps protect its stability and optimize its delivery to skin. This pairing supports the skin’s resilience under stress, helping maintain hydration, suppleness and a smooth appearance.”

The Amare scientists noted most traditional anti-wrinkle ingredients—like retinol, AHAs or certain peptides—focus on repairing or replacing what’s already been lost, such as collagen or smooth texture. While effective, some can cause redness or dryness, especially in sensitive skin. These ingredients don’t target the neurocosmetic pathways in the skin that are now becoming more researched and recognized as important for skin aging.

“The HuG Cell takes a ‘stress-first’ approach,” explained Popova. “By helping reduce the triggers that accelerate visible aging, it helps preserve skin quality before damage deepens. This makes it an ideal complement to traditional actives, helping them work more effectively by building skin resiliency first.”

HuG Cell is designed for high tolerability across skin types. Because it works with the skin’s natural ability to protect and balance itself, it will inherently be much gentler than traditional anti-aging actives, according to the Amare researchers. Designed to address stress-related triggers of aging at the source, it helps reduce the downstream effects, becoming a more holistic, skin longevity strategy—without adding unnecessary irritation risk.

In four-week clinical tests, subjects using NeuDay and NeuNight serums:

• 100% showed improvement in the look of fine lines;
• 97% saw brighter, more even toned skin; and 
• 94% reported healthier, more luminous skin.

Amare also conducted Electrocephalogram and Implicit Association Testing that measured emotional responses and brainwaves after product application. Results showed positive mood effects. In vitro and ex vivo studies focused on HuG Cell alone are currently underway, including proteomic mapping to better understand its effects on stress-related pathways in the skin.

Dermologica’s new NeuroTouch Symmetry Serum is billed as a neuroscience-powered sculpting oil. When applied with a specific massage technique, it stimulates the mind-body connection, according to Dermologica. The serum contains Bacillus ferment, winged kelp, rosewood extract and squalane. Available at Ulta, the formula is available at select beauty service providers carrying Dermalogica that offer the aligned 10-minute NeuroTouch treatment. The treatment reportedly boosts circulation, relieves tension and fosters the mind-body connection, according to Dermalogica.

Dermalogica validated the technique in clinical testing. In an independent 8-week study, 31 participants applied the product twice daily. Ninety-five percent of users said they felt more present with their partner after incorporating the NeuroTouch sculpting technique into their routine. Ninety-three percent of partners said it helped them de-stress. After four weeks of applying the serum twice daily, 90% of users experienced more symmetrical, lifted and sculpted skin, according to Dermalogica. And perhaps best of all, everyone who applied the serum with a partner said it was fun and made them laugh—and who couldn’t use a laugh these days? 

New Skincare Ingredients

Looking for a new ingredient for your skincare formula? Check out these ingredients from leading industry suppliers!

Coast Southwest
Website: coastsouthwest.com
Email: info@coastsouthwest.com
OA HT LD
INCI: Water, Glycerin, Lecithin, Olea Europaea (Olive) Fruit Extract, Hydroxytyrosol, Xanthan Gum, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Glyceryl Caprylate, Phenylpropanol.
Attributes: OA HT LD is an anti-aging ingredient from EG Active Cosmetics, based in Barcelona, Spain, consisting of Hydroxytyrosol, a powerful polyphenol from the olive fruit, that provides superior antioxidation. It has multiple skin benefits to protect against oxidative stress, soothe and repair damaged skin, brighten and reduce hyperpigmentation, decrease redness and TEWL, and naturally boost SPF of sunscreens.

OA MA Powder
INCI: Maslinic Acid
Attributes: Maslinic Acid, from EG Active Cosmetics based in Barcelona, Spain, is a natural triterpene found in the waxy coating of olive fruit. It plays a vital role in enhancing the skin’s protective barrier and repair mechanisms. OA MA promotes skin re-densification and firmness, supporting a more youthful, resilient appearance. It offers powerful anti-inflammatory and cellular rejuvenation benefits.

OA Omega+
INCI: Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Fruit Extract, Olea Europaea (Olive) Leaf Extract
Attributes: OA Omega+ from EG Active Cosmetics, Barcelona, Spain, is an oil soluble complex consisting of protective and restorative biomolecules sourced from the olive tree which include Omega 9, 6, 3 and Vit E, Maslinic Acid, Hydroxytyrosol, and Oleanolic Acid. This rescue oil provides strong antioxidation, moisturization, film barrier repair, and anti-inflammatory properties for skin barrier protection.

Momentive          
Website: www.harmoniebymomentive.com
Email: commercial.services@momentive.com
Harmonie NatuVel gel
INCI: Coco-Caprylate/Caprate (and) Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer (and) Squalane
Attributes: This 100% biobased elastomer gel network enables a new generation of color cosmetics, skin care and SPF products. It offers a visible soft-focus effect whilst mattifying the skin to reduce shine. The sensory is luxurious as it absorbs quickly, reduces oiliness, and delivers a soft, powdery-dry, cushioned skin feel. Harmonie NatuVel gel enables the creation of 100% naturally derived anhydrous products as well as delivering performance from emulsions, semi-solid and solid formulations. It brings a host of formulation benefits and excellent compatibility with UV filters, natural and naturally derived ingredients.

Provital LLC
Website: www.weareprovital.com
Email: marketing.usa@weareprovital.com
Pureblome
INCI: Water, Propanediol, Glycerin, Bacillus Ferment, Pentylene Glycol, Levulinic Acid, Glyceryl Caprylate
Attributes: Pureblome is Provital’s first agro-psychological solution developed through Triplobiome Technology offering triple efficacy to improve acne, oily skin, inflammation and prevent aging signs. At 2%, standardized in peptides · Powered by Triplobiome Technology. Certifications: 100% natural origin (ISO 16128), COSMOS approved, Vegan, Halal, IECIC listed, NMPA notified. Purebiome targets adult acne, well-aging, skin regeneration, inflammaging. It harmonizes & rebalances skin microbiome (“blooming women” concept). It is fermented, endophyte-derived and eco-certified active.

It has proven efficacy:
• Sebum control & anti-acne: –27% total lipids, –11% sebum (D14), +78% acne severity reduction (D56)
• Anti-aging & skin regeneration: –8.6% wrinkle depth, +6.4% skin roughness improvement, +259% mitochondrial power
• Anti-inflammatory: –33.5% IL-6, –41.4% IL-8
• Complexion & skin quality: –9.4% fine lines, +86% complexion homogeneity

Shiloxome
INCI: Water, Propanediol, Yeast Extract, Xanthan Gum, Pentylene Glycol, Levulinic Acid, Glyceryl Caprylate
Attributes: Shiloxome offers a multi-ome skin protection that goes beyond barrier care. It is an anti-pollution and skin restructuring active, providing preventive and corrective well-aging effects.2% dose, standardized in beta-glucan & xylitol, powered by Triplobiome Technology. It is100% natural origin (ISO 16128), COSMOS approved, Vegan, Halal, IECIC listed, NMPA notified

Benefits include:
• Multi-ome skin protection: well-aging, barrier support, anti-pollution, anti-inflammatory
• Defends against lipid peroxidation and strengthens extracellular matrix

Efficacy Highlights:
• –90.6% ROS (urban dust protection)
• ↓ Pro-inflammatory cytokines (CXCL5, CXCL8, CSF2, CCL20, TNFA)
• Stronger lipidome: 114 lipids improved (out of 328)
• In vivo (2%): –3.9% TEWL · –7.6% wrinkle depth · –5.5% roughness · +6.4% brightness · +8.8% elasticity

Altheostem
INCI: Propanediol, Water, Glycerin, Althaea Rosea Flower Extract, Xanthan Gum, Pentylene Glycol, Levulinic Acid, Glyceryl Caprylate
Attributes: Dose: 2% · Standardized in polyphenols · Lab-grown stem cells from hollyhock petals. Certifications: 100% natural origin (ISO 16128), COSMOS approved, Vegan, Halal, IECIC listed, NMPA notified

Benefits & Positioning
• Dermohacking senescence: selectively eliminates “zombie” senescent cells
• Well-aging focus: restores skin vitality, firmness, and glow
• Sustainable biotech: lab-grown, eco-responsible, full traceability

Efficacy Highlights
In vitro:
• ↓ β-galactosidase-positive senescent cells (dose-dependent)
• –44% viability of senescent fibroblasts (ATP levels)
• Induces apoptosis only in senescent cells
• ↑ ECM remodeling gene expression (collagen, elastin, hyaluronic acid)

• In vivo (2%, 56 days, 70 women aged 45–65):
• +8.5% skin glow
• +17.9% elasticity; –18.6% sagging
• +12.5% skin thickness (epidermis + dermis)
• –18% wrinkle depth & volume; AI: 3.3 years younger appearance
• 5.7 years younger in periocular area (profilometry)

Best Fit
• Well-aging creams, serums, and eye care
• Story around cellular rejuvenation & “zombie cell” clearance
Perfect for brands seeking a science + sustainability hero active

Silab
Website: www.silab.fr
Email: silab@silab.fr
Longevicell
INCI: Water & Hydrolyzed Myrtus communis leaf extract
Attributes: Longevicell is a natural anti-aging active ingredient obtained from myrtle leaves and targeting sirtuins and their coactivators (NAD+ and AMPK). Acting on these key players of longevity, it improves mitochondrial activity and limits glycation and the onset of cell senescence. Protein oxidation is therefore reduced and cellular energy production increased at the level of the epidermis for a complexion radiance enhancer effect. In addition, the quality of the dermal matrix is improved, providing firming and anti-wrinkle properties. These benefits are visible after 14 days on the face and body.

Neolipyl
INCI: Water & Centaurea Cyanus Flower Extract
Attributes: Neolipyl is a restructuring natural active ingredient obtained from cornflowers, able to re-equilibrate the lipid matrix of dry skin by acting on both its composition and structure: it restores the synthesis of epidermal lipids and optimizes their conformation and organization. The barrier function of dry skin is thus reinforced for hydrating and smoothing niacinamide-like effects visible as of 14 days of application. In addition, the active ingredient acts as a natural partner of retinol on normal skin by limiting its adverse effects and supporting its cosmetic benefits.

SNF
Website: www.personalcare.snf.com
Email: flocare@snf.com
Natursol EMI 76
INCI: Sodium Polyacrylate, Octyldodecyl Myristate, Caprylyl/Capryl Glucoside
Attributes: Natursol EMI 76 is an anionic, multifunctional rheology modifier that is part of SNF’s newest innovation towards naturality (51%). It can thicken, stabilize and provide unique textures. When using Natursol EMI 76, your skincare formulations will develop a high viscosity with a rich texture. Perfect for creating skincare creams.
Natursol EMI 132
INCI: Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, C15-19 Alkane, Lauryl Glucoside
Attributes: Natursol EMI 132 is an anionic, multifunctional rheology modifier that is part of SNF’s newest innovation toward naturality (67%). It is a greener option that emulsifies which helps build quick viscosity. When using Natursol EMI 132, your skincare formulations will have a lightweight, silky skin after feel. Idea for creating lotion formulations.
Natursol EMI Lite
INCI: Sodium Polyacrylate Starch, Octyldodecyl Myristate, Caprylyl/Capryl Glucoside
Attributes: Natursol EMI Lite is an anionic, multifunctional rheology modifier that is part of our newest innovation towards naturality (78%). It is the first readily biodegradable (OECD 301F) rheology modifier. When using NATURSOLTM EMI Lite, your skincare formulations will have a melting feel on the skin. Ideal for creating formulations that require low viscosity and weightless texture.