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With tariff troubles in play, find a manufacturing partner you can rely on.
May 1, 2025
By: TOM BRANNA
Chief Content Officer
There’s been a lot of talk in recent months about one-sided partnerships. US President Donald J. Trump is convinced the world has been stiffing the US for decades. The slights range from international defense expenditures to international trade. Trump has a point; most US allies don’t pull their weight when it comes to defense spending. For example, the US spending on defense is two-thirds of the NATO total, according to one report.
At the same time, the US runs a trade deficit with nearly every country on earth. Deficits ranged from a high of $279 billion with China in 2023, to a low of $1.1 billion with Venezuela. For what it’s worth, the US ran a trade surplus with more than a dozen countries, led by The Netherlands (+$42.8 billion). Clearly, Trump has a beef—unfortunately, he doesn’t have a strategy. Tariffs get put in place; tariffs get delayed for months. Meanwhile, financial markets and consumer sentiment get sent on emotional rollercoasters. It’s all part of The Art of the Deal, I suppose. This isn’t the first time the President has threatened to pick up his ball and head home. See his disastrous history with the New Jersey gaming industry—seriously, what casino loses money? Give me the address and I promise, I’m all in!
Clearly, financial markets and most consumers love stability. Multinationals and startups love stability when it comes to selecting a contract manufacturing partner. This month, I spoke to several CMs to learn more about what’s working in 2025 and their strategies and investments for the years ahead (click here). For more coverage of contract manufacturing issues, read Dear Valerie. Industry expert Valerie George provides advice on how to find the perfect manufacturing partner.
Also, this month, Associate Editor Lianna Albrizio reports on the latest homecare trends (click here). Turns out hard surface cleaning has some real benefits to consumers’ psyche. A good skincare routine lifts spirits, too. Senior Editor Melissa Meisel details what consumers do to look good and feel good (click here).
I hope you enjoy this edition of Happi. Next month, we’ll be at the New York Chapter of the Society of Cosmetic Chemists Suppliers’ Day. Stop by stand 1252 (Level 3) at the Javits Convention Center. We don’t have to talk politics…unless you want to!
Tom BrannaChief Content Officertbranna@rodmanmedia.com
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