~Pourri Is Rebranded and Ready for Growth Across Home Fragrance Category

~Pourri
Suzy Batiz, Founder
Headquarters: Addison, TX
Founded: 2007
Hero Product: Poo~Pourri, the Original Before-You-Go-Spray

When you launched your initial product into the marketplace in 2007, did you envision where the company would be today? I had no idea that we would be where we are today—keeping funky odors out, naturally! It all started with trying to cover the smell of sh*t, and once we mastered that, I knew the world needed to know about it.

What makes you most proud today about the company that Pourri has become? For the past 30 years, I’ve been the consumer looking for natural alternatives within the household and personal care categories and I stunk for a few decades! After years of testing natural products that didn’t work better than chemical brands, I can now say that embarking on this journey myself has been the most rewarding experience. It’s an incredible feeling knowing the world truly loves our brand, who we are, what we stand for, and our mission to rid the world of taboo topics and stinky odors! It’s so fun to see us become a part of modern pop-culture, especially with Girls Don’t Poop and Hot Girl Summer taking over.

Every brand has some missteps—the kind where you wish for a do-over. Can you share one with us? And ultimately, how did you resolve this? Absolutely—if you’re not making mistakes, you’re not learning and therefore, not growing. If there was one thing I could go back and do-over, it would honestly be revisiting the name of the company. As much fun and perfect the name ‘Poo~Pourri’ was, it felt limiting and like it was holding us back from our full potential. I fully recognize how iconic the name is and so grateful that it allowed us to grow into who we are today, but I’m so ready for this new direction and change. Each new product-line extension now lives under the ‘~Pourri’ umbrella—Poo~Pourri, Home~Pourri, Sole~Pourri, Pit~Pourri and Pot~Pourri. And so many more exciting products to come this year, like Car~Pourri and our most requested product, Pet~Pourri. Once we rebranded to ~Pourri, everything fell into place and now the possibilities are endless!

What has you most excited about the future and what can we expect from Pourri next? Oh my goodness there is so much we have up our pipeline—no pun intended! Later this year, we’re finally launching our most anticipated and requested product—Pet~Pourri Air + Fabric Spray and a One-of-A-Kind Pet Odor Eliminating Candle. Everyone is going to love this one so I can’t wait for people to get their hands on it! We are also releasing Car~Pourri which comes in the perfect scent and size to keep your car fresh always—you’ll thank us when you’re running carpool for soccer practice during the summer heat. And of course, our Fall and Holiday collections are always the biggest hits of the year…And don’t even get me started on the exciting things in store for 2023…

As a successful founder, what is the best piece of business advice you have received? When I went through my first bankruptcy at 19 years old, I was given a lot of great advice from the banker that I used. I made a comment to him along the lines of, “Well, at least I gained experience, and experience is the best teacher.” He looked at me and said, “No it’s not, but fools will learn no other way.”  My mentor Gay Hendricks has also often told me that it’s better to learn from wisdom than experience, so one of my mantras has become “I commit to learning through wisdom rather than experience.” There is plenty of wisdom in the world and innately within you, that is a much better and reliable teacher to lean into throughout your professional and personal journeys.