Emotions play a key role in overall well-being, and in personal care formulations where they influence user experience and perceived effectiveness. Understanding how products resonate with the consumer’s body and mind is therefore becoming increasingly important. BASF’s MindMotion approach evaluates how personal care products affect consumers’ emotional well-being.

Unlike traditional performance testing that primarily focuses on physical effects or conscious evaluations, this differentiating approach captures consumers’ emotional engagement. This fresh and complementary perspective unlocks new opportunities for consumer-centric product development in the personal care industry. At in-cosmetics Global, BASF customers will get the opportunity to see a live demonstration of this new approach.

More info: BASF, www.care-chemicals.basf.com