Whether it is a typewriter, a red lipstick or a black outfit, classics have become must-haves across-markets thanks to their timeless record of quality, elegance and efficacy.

If there is an outstanding classic above all in the cosmetic market, it is collagen, whether in its protein version, hydrolyzed amino acids or as a collagen booster ingredient. Consumers long for skin care formulations with the collagen claim, and develop loyalty to these products in which they trust for their daily personal care routine.

However, their needs are evolving and demand sustainability, animal friendliness and an even higher efficacy. Thus, the traditional collagen, obtained from animals (such as cows or fishes), has witnessed the appearance of synthetic collagen, biomimetic molecules and recombinant collagen produced by yeasts, bacteria or plant-cell cultures.

LipoTrue™ presents Col-Frag remastered™ stepping into a new collagen era covering these needs. Col-Frag remastered™ is a type I collagen fragment produced in wild plants as biofactories. This exclusive and sustainable technology platform allows to obtain a molecule identical to a fragment of the human collagen type I sequence, with the proper post-translational hydroxylations required to be fully functional.

Col-Frag remastered™ acts as a building block for collagen synthesis and as a collagen booster, tightens the dermis and epidermis while preventing senescence. It revealed a synergistic effect and a superior efficacy to Ascorbyl Glucoside in reducing wrinkles, providing a facelift and enhancing skin brightness.