We know that emotions play an important role in the purchasing decisions of end users and their habits. If there is one benefit that all end users want, it is to experience joy, and this is because the natural human instinct is constantly seeking this sensation indirectly.

Bliss is defined as an immeasurable state of joy, but the journey to this state of complete fulfillment is different for each of us. According to some psychologists, to reach it, our wheel of life, which is made up of different key aspects such as travel, love life, work and career, etc., must be as full as possible to bring balance and happiness to our life. In the same way, the filler wheel should also be as full as possible, to bring to your skin a refreshed, awake and younger appearance.

Aging itself and internal/external factors can lead to decreased antioxidant and anti-inflammatory capacity that can damage adipose tissue. Thus, adipose tissue is lost in some key areas of the face leading to a reduction of the volume in the cheeks and the appearance of wrinkles and lack of firmness, which are visible signs of aging.

If we go deeper into the hypodermis or subcutaneous white adipose tissue, this one can be divided in three different layers, where the one directly in contact with the dermis is called dWAT (dermal white adipose tissue) shaped as “dermal cones” that reaches the dermis.

Innovation can come from different approaches, one of them being sustainability. The use of botanical extracts has been a key source of ingredients, which today are still used in cross-cutting disciplines such as medicine, cooking, pharmacy and cosmetics. The LipoTrue Greenbeat platform is a botanical platform of active ingredients with a novel approach, since all LipoTrue’s extracts are obtained from a responsible sourcing following our corporate and social responsibility policy to meet the customer's sustainability expectations.

Joybliss™ is a combination of Vitis vinifera extract coming from the Greenology stem cells technology and the extract of the root's Black cohosh. This active ingredient helps to fill the wheel of plumping by modulating the adipogenesis process, inducing its differentiation and preventing the adipose tissue aging by modulating its inflammation. It also increases the collagen I content in the hypodermis thanks to the communication between adipocytes and fibroblasts.
 
Joybliss™ reduces crow’s feet and nasolabial wrinkles as a plumper ingredient, soothes redness and brings radiance to the skin. Joybliss™ also increases the positive mood and decreases the vocal markers of stress to help you to create your own happiness.
Once your wheel of plumping is filled your skin looks younger & the joy that you feel emanates all around you.

T10 days                                                 T28 days

Furthermore, a satisfaction questionnaire was performed, obtaining the following results, filling the wheel of plumping.

For more information visit www.lipotrue.com or contact info@lipotrue.com