Haircare has entered a new era. Consumers are looking beyond surface-level benefits, seeking solutions that strengthen, protect, and nourish hair from within. Driven by the trend of “skinification,” hair health is now approached with the same care and science as skincare – with growing demand for clean, high-performance, and multi-benefit actives.

Designed to meet these expectations, MultiMoist CLR™ delivers targeted hydration alongside visible improvements in shine, strength, manageability, and color retention. Based on a powerful combination of fructooligosaccharides and beet root extract, this natural active works effectively in both rinse-off and leave-on formulations.

Supported by a new series of hair-specific studies, MultiMoist CLR™ addresses the real-life challenges of modern consumers – offering a holistic, science-backed solution for radiant, resilient hair.

Performance Meets Purpose – What Consumers Expect Today

Today’s beauty consumer is informed, ingredient-aware, and expects more from their haircare. Beyond styling or surface repair, hair products are now expected to actively improve the health of both hair and scalp.

At the same time, consumers are seeking multifunctional, natural solutions that align with their values. From frizz control and color retention to breakage reduction and moisture replenishment, they expect visible results from formulations that are both effective and based on naturally derived ingredients.

This shift reflects a deeper understanding of what hair needs to stay strong, shiny, and manageable. Rather than targeting single concerns, modern haircare aims to protect the structure of the hair fiber, improve its feel and appearance, and maintain its structure and appearance despite daily stressors like heat styling and frequent washing.

MultiMoist CLR™ brings exactly this type of holistic efficacy to formulations: it hydrates from within, strengthens the hair shaft, and helps preserve both shine and suppleness – delivering tangible benefits in both rinse-off and leave-on applications.

MultiMoist CLR™ – The Natural Essence for Gorgeous Hair

Designed as a multifunctional solution for today’s performance-driven and value-conscious haircare market, MultiMoist CLR™ combines the best of nature and science. It features a synergistic blend of fructooligosaccharides and Beta vulgaris (beet) root extract – both known for their hydrating, antioxidant, and prebiotic properties.

By working within the fiber’s internal structure, MultiMoist CLR™ helps strengthen hair and improve its feel and resilience. It helps protect key structural components such as keratins and lipids, reduces the visible and tactile signs of hair damage, and enhances overall manageability and shine – even with a single application.

Whether used in rinse-off or leave-on formulations, MultiMoist CLR™ provides a broad spectrum of benefits:

• Protects against oxidative damage to lipids (↓ up to 73%) and proteins (↓ up to 39%)
• Improves combability and suppleness (↑ up to 8%), for smoother and more resilient hair
• Reduces frizz (↓ up to 46%) and static flyaway (↓ up to 43%)
• Enhances shine and color retention – maintaining vibrancy after repeated washing
• Delivers a well-hydrated hair feel, confirmed by expert tactile assessments (85% agreement)

The result: hair that feels moisturized, looks visibly healthier, and remains easy to style and control – without compromising formulation simplicity or natural positioning.

Proven Performance Backed by Science

To substantiate its multifunctional performance, MultiMoist CLR™ underwent a series of in-depth studies across various hair types and application formats. The results confirm its effectiveness even at a low use level of just 1% – in both rinse-off and leave-on formulations.

Structural Protection

Hair is constantly exposed to mechanical and thermal stress, leading to oxidative degradation of lipids and keratins – two key structural components. MultiMoist CLR™ offers significant protection:

• Lipid oxidation reduced by up to 73% (rinse-off) and 63% (leave-on)
• Protein oxidation reduced by up to 39% (rinse-off) and 35% (leave-on)

These results indicate a strong protective effect on the hair’s internal architecture, helping to maintain strength and elasticity.

Enhanced Hydration and Sensory Feel

Proper moisture balance in the hair fiber is essential for suppleness and touch. MultiMoist CLR™ improves hydration in the cortex, resulting in:

• Increased water retention in the hair shaft
• 85% of tested hair tresses perceived as more moisturized by trained experts
• Up to 8% improvement in hair suppleness after rinse-off application

Improved Appearance and Manageability

Hair treated with MultiMoist CLR™ shows clear improvements in visual appeal and handling:

• Hair shine enhanced – 75% of treated swatches preferred by expert graders
• Easier wet and dry combing
• Breakage reduced by up to 80%
• Frizz reduced by up to 46%
• Static flyaway reduced by up to 43%

Color Protection

By increasing hydration in the cortex and supporting a more favorable environment for dye molecules, MultiMoist CLR™ helps preserve color intensity:

• Significant reduction in wash-out effects after five and ten shampoo cycles

A Smart Choice for Modern Haircare Formulations

MultiMoist CLR™ offers a powerful tool to meet the evolving demands of today’s beauty market: immediate performance, lasting benefits, and a naturally derived profile – all in one highly effective ingredient.

Whether used in shampoos, conditioners, masks, or leave-on treatments, MultiMoist CLR™ supports the creation of haircare products that do more than just beautify. It helps protect the hair fiber’s essential components, enhances sensory qualities, and supports vibrant, manageable hair across a wide range of applications.

With proven efficacy, excellent compatibility with natural positioning, and benefits relevant to every hair type, MultiMoist CLR™ is a forward-thinking solution for holistic, high-performance haircare.