Consumer Insights on Toes, Feet Revealed by Kerasal

Kerasal, a leading foot and nail care brand, commissioned a new national survey to uncover how Americans really feel about their feet – and let’s just say, it’s not all barefoot and carefree!

The “Let’s Be Toe-Tally Honest” survey of 2,000 U.S. adults revealed that 44% of Americans feel self-conscious about their feet, with many admitting they avoid sandals, skip pedicures or hide problem areas with polish.

To help lead this conversation, Kerasal partnered with board-certified podiatrist Dr. Saylee Tulpule – the brand’s first-ever ambassador.

Would You Rather…Give Up Coffee or Show Off Your Feet?

·         Nearly 1 in 2 women (47%) feel uncomfortable starting a pedicure with bare, polish-free toes

·         66% of Americans have avoided open-toed shoes due to foot insecurities

·         30% would give up alcohol and 20% would give up coffee just to have “perfect” feet!