Today’s beauty consumers want innovative, high-performance products created with natural, sustainable, ethically sourced ingredients, and this is driving growth in the demand for shea. Renowned for its emollient properties and with a high content of unsaponifiable lipids delivering anti-inflammatory and healing benefits, shea butter has long been used to moisturize, soothe and protect skin. The butter is obtained from the kernels of shea trees that grow wild in sub-Saharan Africa and the benefits are far more than skin deep. It is estimated that more than 16 million women in the region contribute to their household incomes by collecting and processing shea kernels, and the trees play a vital role in protecting against desertification and climate change. Advancements in technology are optimizing the physical and sensory properties of shea, offering new opportunities for cosmetic formulators, while increased supply chain transparency allows customers to track the provenance of ingredients.


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