The reality of the beauty and personal care industry today is that consumers are becoming more opinionated about the ingredients in the products they buy. They look for symbols, label claims, and even the ingredient list to make a judgement on whether a brand is providing effective products that are safe for their bodies and families in addition to the environment.

Simultaneously, legislators are reviewing the human health and environmental impacts of cosmetic ingredients. In some cases, their efforts lead to meaningful change which creates opportunities for innovation and advancement in product development. Silicones, specifically cyclomethicones, are one critical area where these initiatives will have a major impact in the very near future. The REACH regulation limiting the use of Cyclotetrasiloxane (D4) and Cyclopentasiloxane (D5) in wash off personal care products enters into force in January 2020.¹ Cyclopentasiloxane (D5) use in hair styling aerosols and sun care sprays is also under review following the opinion released by the The European Commission's Scientific Committee on Consumer Safety (SCCS) that it was not safe for use in these applications at the reported concentrations.²

The combination of consumer and legislative changes has prompted a signifcant increase in development and use of “silicone alternatives“ in the personal care ingredient market. The challenge in developing these innovative ingredients lies in understanding the unique benefits of “silicones“, an expansive and varied category, and a comprehensive and deep understanding of alternative chemistries and their performance.


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