International Insights

Happi is truly an international vehicle. Our readers can be found on every continent and from scores of countries. The coverage is international, too—consider this month’s columns and features.

From China, Ally Dai provides an update on the fast-growing hair loss market. For more than 20 years, Imogen Matthews has been reporting on the European personal care market. This month, Matthews takes a deep dive into the suncare market, with insights on NPD from France, Sweden and the UK. From Brazil, Daniela Ferreira reports on events surrounding FCE 2024; it’s one of the biggest tradeshows in the region covering the cosmetics and pharmaceutical industries. 

Consumer tastes may vary by country or region, yet some topics are universal. This month Efficacy Challenges Columnist Paolo Giacomoni looks at aging, a process that eventually impacts everyone, everywhere. And what could be more universal than formulation issues? Dear Valerie Columnist Valerie George answers your questions about solvents, hair colorants and even note-taking preferences. Employment opportunities can be found in all corners of the earth, but it often takes some detective work to uncover them. Managing Your Career Columnist Dave Jensen explains how to find them. 

This issue includes The International Top 30, our annual look at the biggest household and personal products industry players with headquarters outside the US. It provides a great overview of what’s happening in every major market in the world.

Of course, there’s plenty going on in the USA. Be sure to read Melissa Meisel’s coverage of color trends and formulation textures that are impacting the multi-billion-dollar color cosmetics category. 

We hope you enjoy this issue of Happi. As always, we welcome your comments and suggestions.

Tom Branna/Chief Content Officer