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The line is available in two feminine and two unisex fragrances to brighten and hydrate.
July 17, 2025
By: Lianna Albrizio
Associate Editor
Tree Hut is bearing more fruit with a new product, Hydraglow Body Serum.
The innovation was inspired by the current spike in popularity of body serum, which provides anti-aging benefits. The goal is to help body skin keep up with facial cosmetic application to create a matching effect that extends to the entire body.
While other skin care brands like Olay have developed formulas to provide anti-aging benefits for the entire body, what makes Tree Hut’s formula unique, the makers say, is infusing its serum with the brand’s signature scents.
Tree Hut’s Hydraglow Serum, which is packed with niacinamide, hyaluronic acid and vitamin C, comes in four fragrances, the latter of which are unisex: Pink Champagne, Vanilla, Santal Haze and Palm Grove.
For the launch, the brand teamed up with celebrity skincare and wellness expert Vanessa Marc to promote it. Marc’s celebrity clientele ranges from Cardi B to “The Little Mermaid’s” Halle Bailey and “Euphoria” star Zendaya. She’s curated skin-prep pampering for these stars ahead of red-carpet moments from the Met Gala to The Grammys, New York Fashion Week and more.
“I am so excited to be partnering with Tree Hut,” Marc told Happi. “I’ve been using this product for a while now, and I can feel the hydration on my skin. I love how it’s packed with incredible ingredients. This innovation has been such a game changer in giving me that radiant skin that we are all looking for. And it’s top tier formulated. I’ve now made it part of my everyday go-to body care collection.”
The brand’s new line of Hydraglow Serums provide 48 hours of hydration with double the dose of hyaluronic acid; vitamin C to brighten; and niacinamide to help with texture and skin elasticity to support a stronger skin barrier. Its lightweight texture quickly absorbs into skin to deliver instant hydration and radiance, per the makers.
Marc says her favorite is Santal Haze, because she appreciates its contents of musk for a more unisex fragrance. Santal Haze, Tree Hut’s new scent, smells like clove, sandalwood and cedarwood. She applies Pink Champagne as a bedtime ritual; the serum smells has a sweeter, more citrus-y scent of pomegranate, vanilla and rosewood. The serum’s second unisex scent, Palm Grove, smells like palm fronds, jasmine and amber.
To achieve an optimal glow using Tree Hut products, Marc suggests applying the Hydraglow Serum onto damp skin after a bath or shower to seal in moisture and provide for a smoother, more radiant application. Next, she layers on the brand’s Whipped Body Butter to lock in hydration for skin is feels extra dry.
During the shower, Tree Hut’s body washes and scrubs can be used as well. The layering effect creates a longer-lasting fragrance throughout the day.
Recent summer scent launches include Passionfruit Sol, Blue Musk, Flower Milk Shea, Sunlit Glow and Sunshine Sorbet in a variety of whipped body butters, shea sugar scrubs and body washes and vacation sizes.
Tree Hut’s Hydraglow Body Serum is available at Ulta and Target for $12.99.
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