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The New Turndown: How Luxury Hotels Are Reinventing a Classic Ritual

Amenities are increasingly personalized, wellness-driven and sustainable.

The Imperial Hotel in Tokyo has new spa services for 2026.

Once a simple gesture such as chocolate on a pillow or a turned-down duvet, guest services in luxury hospitality has evolved into a curated wellness experience spanning from personalized fragrances to a menu of bath products sorted by benefit.

Amenities for 2026 are increasingly personalized, wellness-driven and sustainable. And, wellness services such as aromatherapy are popping up in boutique hotels merging fragrance and personal care.

From Ayurvedic self-care kits in the foothills of the Himalayas to a new turndown service debuting in Costa Rica, check out what’s new in amenities for 2026.

Customized aromatherapy tubs are available at Ananda.

At Ananda in the Himalayas, turndown service reflects a philosophy of personalization and holistic wellness. Guests begin their evening with a Dinacharya Kit introducing Ayurvedic self-care practices designed to restore harmony and aid restful sleep. The kit includes a tongue cleaner, oil for pulling, nasal drops and foot relief oil, replenished by the housekeeping team as needed.

The bath menu offers four blends “aligned with wellness goals,” according to the hotel. Guests can choose from a Purifying bath with Himalayan juniper, grapefruit and cypress to stimulate circulation; the Nurturing bath with vetiver and lemon to promote calm and ease insomnia; the Awakening bath with orange, eucalyptus and peppermint for an invigorating experience; or the Ananda Spice bath infused with ginger, cardamom and black pepper to soothe aches and evoke the aromas of the Indian subcontinent.

At The Dylan Amsterdam, turndown is elevated from “a simple courtesy to an intimate tradition of discovery, reflecting the layered character of Amsterdam and the hotel’s philosophy of understated elegance,” it says.

The hotel recently collaborated with personal care company Aesop, inviting guests to explore “A Scent of Place” with curated perfume samples and an invitation to visit the boutique just steps away.

Personalized service is big at The Dylan.

Hotel Belmar introduced the Deep Sleep Ritual, a “nightly experience that celebrates rest as the ultimate luxury and invites guests to reconnect with the natural rhythm of Monteverde’s cloud forest in Costa Rica,” it says.

Drawing on the region’s heritage of forest healing traditions, the Deep Sleep Ritual reflects Hotel Belmar’s commitment to sustainability and slow living, values rooted in the biodiversity of Monteverde and the hotel’s regenerative farm, Finca Madre Tierra, according to the hotel.

Soak it all in at The Belmar.

At Imperial Hotel, Tokyo, turndown service reflects the Japanese art of omotenashi, a philosophy of thoughtful hospitality that anticipates every need, it says. Each evening, guests staying in Imperial Floor rooms return to a note and a hand-folded origami sculpture on the pillow, replacing the traditional chocolate with a “gesture of artistry and meaning.”

Bath products from Mikimoto Cosmetics and Molton Brown are presented in refillable dispensers. Spa trays are also in the bathrooms. The spa offers a variety of massage options and shiatsu.

Beauty tools are available at Imperial Toyko.

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