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Makeup company is up for auction on Jan. 27, 2026.
December 22, 2025
By: Melissa Meisel
After a few years of speculation, Pat McGrath Cosmetics LLC is up for sale. Hilco Global is managing the process.
According to Hilco’s website: “Hilco Global presents the opportunity to acquire the assets of luxury beauty and color cosmetics brand Pat McGrath Labs, including collateral pledged by Pat McGrath Cosmetics, LLC and Patricia McGrath.”
The bid deadline is Jan. 26, 2026 and the auction is Jan. 27, 2026. It will be conducted via Zoom video conference with an option to appear in person.
At the AWGE Spring/Summer 2026 Fashion Show all models walked the runway with radiant, glowing skin thanks to Pat McGrath Labs.
In the beauty industry, Pat McGrath is lauded as an expert in color and texture for makeup. In 2025, Happi Top 30 company LVMH entered the beauty market with a new makeup brand, La Beauté Louis Vuitton. Pat McGrath was the creative director behind the launch.
This was Louis Vuitton’s first entry into cosmetics since introducing fragrances in 2022 and, powder compacts, brushes and mirrors in the 1920s. McGrath was chosen to serve as the creative director for her work backstage at Louis Vuitton fashion shows for over 20 years.
“For me, it’s always about building character through makeup, telling a story through nuanced textures and tonal shifts on the skin. This look is a celebration of skin, luminous yet real, with the drama of years gone by. Every layer reveal personality, artistry and emotion, creating a modern narrative painted in light and shadow,” said Pat McGrath about makeup trends right now.
Complexion:
Skin Fetish: Sublime Perfection Foundation
Skin Fetish: Sublime Perfection Concealer
Skin Fetish: Glass 001 Legendary Glow Setting Spray
Eyes:
Mothership VIII: Divine Rose II
PermaGel Ultra Glide Eye Pencil
FetishEYES Mascara
Lips:
Lip Fetish Sheer Colour Balm
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