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SoulCycle Adds Amenities Program

Taps personal care brand Uni for haircare and shower products.

SoulCycle is known for its wellness-based fitness approach. Now, the spin studio features personal care products by Uni at its national locations.

All SoulCycle locker rooms will feature a collection of Hydrating Shampoo, Hydrating Conditioner and Skin Shield Body Wash. Riders can enjoy early access to Uni’s Face Cleanser and treat skin with Uni’s award-winning 24-Hour Body Serum.

Uni is known for its ocean-themed personal care products. Uni offers a range powered by sustainably sources marine actives. The formulas feature the Uni Marine Complex, touted for 24-hour hydration while enhancing the skin’s barrier function.

“With ingredients like Australian Kakadu Plum, rich in vitamin C, Uni delivers effective, eco-conscious bodycare solutions that nurture your skin and elevate your self-care routine for everyone,” said Uni Founder & CEO Alexandra Keating.

According to Keating, the new amenities experience will “enhance the glow that happens after every ride.”

Product Promotions

The two brands are collaborating on a year-long campaign of moments to “pamper and engage” consumers. All riders will receive a gift from Uni when they visit SoulCycle on their birthday too.

“Our community knows that SoulCycle is about strengthening body, mind and soul, and Uni truly understands that wellness is how you feel inside and out,” says Evelyn Webster, CEO of SoulCycle. “Their products get results while pampering you, which our riders are going to love after leaving it all on the bike.”

“We wanted the brand experience to be a part of every touch point,” said Keating. “SoulCycle is working with Uni as they know their customers prioritize wellness and want the best quality products for their bodies and the environment.”

Wellness amenities are on the rise, as reported in Happi here.

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