When a mascara goes to great lengths to reach the arch of perfectly sculpted eyebrows to give off an eye-opening effect as dramatic as looking through a telescope, the innovators at L’Oréal know they’re shooting for the stars.

The brand has delivered just that – precisely, a mascara that extends up to five millimeters closer to the brow line – with its newest innovation, L’Oréal Paris Telescopic Extensionist Mascara. Its unique lash-length technology brings the drama with extended length, volume and sculpted curl for daylong wear.

Magnetic Pigments and Micro-Bristle Brush

L’Oréal told Happi the innovation was prompted by consumer behavior in-salon, where the reported No. 1 procedure is lash extensions. The brand’s made-to-extend formula comprises magnetic pigments and lengthening mascara fibers designed to adhere to each lash for what marketers tout an “extreme lash extension look.” Its accompanying sculpting comb is engineered with over 300 micro-bristles to precisely separate and curl each lash for instant, clump-free lash elevation. The curved comb brush glides seamlessly through each lash from root to tip, separating, lengthening and curling with ease, officials said.

New Brown Hue

Telescopic Extensionist aims to provide salon-quality length, volume and curl in four shades: Blackest Black Washable, Black Washable, Black Waterproof and True Brown Washable. This is the first time the brand is launching with a True Brown shade, inspired by consumer trends and more natural makeup looks, officials said.

Telescopic Extensionist Mascara is a follow-up to the brand’s Telescopic Original Washable Mascara. Earlier this year, analysts at beauty trend tracker Spate said brown mascara led color cosmetics trends with shimmer eyeshadow, and that consumers were gravitating towards L’Oréal Telescopic Brown Mascara. Analysts said brands can differentiate themselves by positioning products as luxury alternatives and noticed a growing interest in tubing formulas and waterproof options.

Telescopic Extensionist Mascara retails for $15.99 on TikTok Shop, and mass retailers including Ulta, Target and Amazon.