L’Oréal Groupe, P&G Named Titans of Time’s Most Influential Companies 2025 List

Five beauty and personal care brands — four of which are Happi Top Companies (or brands belonging to our Top Company list) — made Time Magazine’s most Influential Companies 2025 list, as titans, disruptors and innovators.

Check them out here:

Titans

P&G

P&G and L’Oréal Groupe were named titans on Time Magazine’s 100 Most Influential Companies 2025 list.

The magazine attributed P&G’s key to its 135 years of success to being consistent over disruptive.

“P&G sharpens execution, strengthening its core brands by… partnering with Marvel’s Deadpool franchise to promote Old Spice around the new movie’s release in July,” wrote the publication. “The maker of Crest, Tide and other staples of daily living has paid a quarterly dividend to shareholders for 135 consecutive years and raised the amount annually for 69 consecutive years—a rare achievement that highlights P&G’s strategic foresight and ability to weather economic challenges.”

Consequently, P&G has more than doubled its stock price over the past decade. Through 2024, the Happi Top 50 Company share prices spiked 17% as it invested in digital marketing in China and fortified its supply chain.

L’Oréal Groupe

The publication praised the Happi International Top 30 Company’s dermatologist-founded skincare brand CeraVe as a “a quiet juggernaut” given its evolution from a simple-packaged brand on drugstore shelves to summoning the power of TikTok influencers to surpass $2 billion in global sales in 2024. The magazine called this strategy a “case study” in the value of L’Oréal’s “science-forward approach.”

Both CeraVe and La Roche-Posay – the world’s third-largest skincare brand – helped make dermatological beauty the company’s fastest-growing category. Overall sales for the 116-year-old company were up 5% last year. CEO Nicholas Hieronimus told the publication last year that the company attempts to acquire brands or technologies that complements them with the goal of maximizing its global footprint’s potential.

Disruptor

ELF Beauty

Time praised ELF Beauty, which surpassed $1 billion in net sales in FY 2024 and recently acquired Hailey Bieber’s Rhode Beauty for $1 billion, for its “buzzy beauty” philosophy.

The 21-year-old company includes flagship brand ELF Cosmetics, ELF SKIN, Alicia Keys’ Keys Soulcare, Well People and Naturium, which are sold in Ulta Beauty, Target, Walmart and drugstore chains.

“The company thrives on its ability to rapidly respond to customer demands, and many of ELF’s products are touted by consumers as ‘dupes’ for popular items from luxury brands,” wrote the magazine.

As a testament to its steadfast business acumen, Chairman and CEO Tarang Amin said the company expedited a planned 18-month timeline for its $12 bronzing drops to six months after demand from community members on TikTok live who petitioned ELF to produce a more affordable alternative to Drunk Elephant’s $39 buzzy serum.

Innovators

Touchland

Barcelona native Andrea Lisbona launched a line of trendy, pocket-sized sanitizer mists in a bevy of refreshing scents with a Kickstarter campaign when she relocated to Miami, FL in 2018 with a “deep belief” to change the category and create a product that resonated with consumers around the globe.

The line, which would be called Touchland, was serendipitously released two years ahead of the Covid pandemic – an epoch where the world was hand sanitizer-crazy. Despite the uncertainty of the era, picking up a limited-edition sanitizer with Mickey Mouse somehow made sanitizer use a sweet relief for consumers.

Revenues were reportedly over $100 million in 2024, up more than sixfold from 2022. Touchland has since expanded into body and hair fragrance categories at retailers including Ulta and Sephora, with sanitizers priced at $10. This past spring, Touchland was acquired by Church & Dwight for $700 million.

Debut Biotech

The most productive conversations can emerge while taking an Uber if the driver or passenger is bold enough (and cares enough) to break the ice.

Such was the case for Joshua Britton, CEO and founder of Debut Biotech. The organic chemist was working a side job as an Uber driver. While sparking small-talk with a passenger one day in 2019 about the beauty industry’s shift away from petroleum and into biotech ingredients, magic happened when she became an instant angel investor; she offered Britton $100,000 to start a biotech company which became Debut Biotech. The woman reportedly told him to get out of the Uber and into the lab.

Today, Debut, which is based in San Diego, has a Deinde line of fossil-fuel-free skincare products and a partnership with L’Oréal to replace over a dozen conventionally sourced ingredients used across the Happi International Top 30 Company’s product portfolio with its own “bio identical ingredients.”

Earlier this year, Debut unveiled a synthetic vegan replica of carmine, a red pigment normally derived from beetles and used in cosmetic products. Making raw materials in the lab in lieu of extracting the planet’s resources also boasts other applications.

The company even gained recognition from the US government. This time last year, Debut was awarded $2 million from the US Department of Defense to devise plans for a domestic biomanufacturing production facility to mitigate the country’s reliance on foreign sources of vital chemicals.