It’s Electric: How AquaSonic Scaled Its Oral Care Business Blending Cutting-Edge Tech with Affordability

When Arsalan Rahbarpoor founded AquaSonic in 2017 with Dave Dama, the electric toothbrush market was dominated by legacy players. Its Black Series gained momentum online and helped establish the brand as a top player in the category. Nearly a decade later, AquaSonic has expanded into an ecosystem of oral care devices and accessories.

Happi sat down with Rahbarpoor is discuss the success of the Black Series and its a forthcoming milestone launch in September.

Happi: When was AquaSonic established? Tell me about the brand’s beginning and its evolution.

Arsalan Rahbarpoor: I founded AquaSonic in 2017 alongside my Co-Founder Dave Dama. Both Dave and I had a clear vision for the brand, which was to deliver premium, clinically effective oral care products at accessible price points. At the time, the electric toothbrush market was dominated by a few legacy players whose designs hadn’t evolved in years. We saw this as an opportunity to blend cutting-edge technology with sleek, modern aesthetics, yet, without the luxury price tag. The brand’s first breakthrough product, the Black Series, quickly gained momentum online and helped establish AquaSonic as a top tier player in the category. Since then, we’ve expanded the company into a full ecosystem of oral care devices and accessories and it’s now one of the top-selling brands in the category across Amazon and beyond.

Happi: Tell me about the Black Series, how it works and why consumers love it.

Arsalan Rahbarpoor: The Black Series is the product that put AquaSonic on the map. It features an ultra-powerful 40,000 VPM sonic motor, eight brush heads, wireless charging base and a sleek, travel-friendly case, all at a fraction of the price of competing premium brushes. It also includes four brushing modes, Clean, Soft, Whiten, and Massage, which are designed to meet every oral care need, whether you’re maintaining sensitive gums or looking for a deeper clean. With over 120,000 reviews and counting, it’s one of the best-selling electric toothbrushes on Amazon.

But now, we’re excited to introduce the Precision Series, our next evolution in oral care. The Precision is 20% more powerful than the Black Series, with enhanced motor control, improved bristle design, and a slimmer, more ergonomic build. It’s designed for users who want maximum performance without compromising on comfort or style. We believe it will become the new standard in the premium sonic category, and early customer feedback already points in that direction.

Happi: Oral care’s link to wellness is big right now. How would you say the brand’s products set it apart from others on the market and what has been the response?

Arsalan Rahbarpoor: AquaSonic stands out by delivering true value without compromise. Our toothbrushes, which feature five smart brushing modes, premium DuPont brush heads, and ultra-powerful motors up to 50,000 VPM, wireless charging and a travel case, are designed to meet the needs of modern consumers who care about both performance and presentation. With our sleek design and vibrant colors that pop on shelf and online, our products are consistently highly rated for their performance and ease of use. AquaSonic has become the go-to brand for millions of customers who want the best of both worlds, whether it’s an everyday user looking for healthier gums or a beauty enthusiast focused on aesthetics.

Happi: What is your retail strategy for 2025 and beyond?

Arsalan Rahbarpoor: Our retail journey began just three to four years ago, and since then, our omnichannel expansion has been a tremendous success. Our strategy for 2025 is focused on deepening retail partnerships, optimizing shelf placement and building stronger brand awareness at the store level. We’re doubling down on expansion into international markets like Canada and the Middle East, where demand for premium, affordable oral care is growing quickly. Domestically, we’re expanding our product assortment and introducing more vibrant colorways and exclusive configurations tailored for in-store success. AquaSonic is built for scale, and we’re just getting started.

Happi: Do you have any retail partnerships or marketing campaigns in the works?

Arsalan Rahbarpoor: Yes, we have an exciting store launch coming in September of this year, which will mark one of our biggest retail rollouts to date. This is a major milestone in AquaSonic’s journey and reflects the strong consumer demand and retailer confidence in the brand. We’re also planning targeted marketing support around this expansion, including in-store displays, retail media campaigns, and influencer partnerships. In parallel, we’re collaborating with several strategic partners to create co-branded initiatives that will help elevate our presence across both mass and specialty retail. •