As Gen Z consumers seek out excitement in everyday self-care routines to navigate stress and achieve greater wellbeing, one oral care brand is kicking off 2026 with two new toothpastes aimed to give their days a happier start.

Leveraging Gen Z’s need to turn unsavory personal care routines, like brushing teeth, into a cherished habit, Colgate-Palmolive’s Hello has released two new whipped toothpastes aligned with 2026’s sensorial trend in delightfully minty flavors that feel as good as they taste: Whipped Toothpaste in Mellow Mint Dream and Peppermint Stick.

Foaming Formulas

Three years in the making, the new whipped formulas fight and prevent cavities while freshening breath and strengthening enamel. The formulas contain a chalk-based system with calcium carbonate and three non SLS-based surfactants paired with a system of four new polymers that give it a luxurious, velvety, luscious feel in the mouth, per the R&D team. Plus, the whipped toothpaste is dispensed in a swirl and then changes to a foam while brushing.

“We wanted to create something that brings everyday ‘yay’ to our daily routines,” Hello’s R&D lead, Mohammad Aziz, told Happi. “We brush our teeth every day in the morning. It’s just a routine. We wanted to see if there’s a possibility of creating something that’s more magical and exciting and really gets people pumped for this daily routine. And that’s the idea for whipped toothpaste. We didn’t want to stray from our mint profile. We wanted to keep it a light and delightful flavor experience and make an impact with our Gen Z target audience.”

According to consumer surveys by WGSN, 49% of consumers choose to buy from brands that bring them a sense of joy and as high as 88% of consumers are looking for brand experiences that bring joy and make them smile.

“We have been so inspired by Gen Z, and what I love about that is they really do care about the details and really think about making those experiences magical,” added Hello CEO Diana Haussling.

Hello believes it has achieved this with the new formulas and the sophisticated packaging, which the brand calls a “countertop flex.” Peppermint Stick is distinguished by its aqua color and Mint Mellow Dream by its purple color.

“Oftentimes in life, when we think about experiences, it’s always those big moments,” said Haussling. “But life is really about those little everyday moments. So how do we make them a little bit more special and bring a little more joy into those everyday moments? That’s something that we feel we can deliver and truly be your BFF from a consumer experience.”

Learn more about toothpaste formulation here.

Read more on the oral care market here.

Check out a first look of the innovation here: