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Goodwipes’ ‘Golden Porta Potty’ Campaign Generates Hullaba-loo

The personal care brand brings its P-game to college campuses and beyond to promote its portable flushable hygiene wipes to the masses.

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By: Lianna Albrizio

Associate Editor

Anyone who’s ever been to a football game is familiar with bathroom cringe.

From long lines to overstuffed receptacles and foul-smelling restrooms, bathroom trips are far less exciting than see the visiting team falter on the field.

To bring the comfort of home and (one’s golden throne) to the stadium, Goodwipes, maker of portable flushable hygiene wipes, is bringing its “bathroom oasis on wheels” to select National Collegiate Athletic Association (NCAA) football tailgates to keep game-day soirées fun without bathroom-related party poopers.

Bathroom POV

Goodwipes created a unique bathroom experience with a fully stocked rest area—complete with a golden Porta Potty—equipped with the brand’s wipes. Featured products include the brand’s rosewater and shea coco flushable wipes.

“Our Golden Porta Palace isn’t just a place for people to try Goodwipes, but an opportunity to bring our point of view about the bathroom to the masses,” said Meredith Diehn, senior vice president of marketing, Goodwipes. “By experiencing our bathroom oasis on wheels, we hope to spark consumer interest in elevating their own restroom routines.”

Goodwipes has hit the University of Michigan tailgate at the Sigma Chi fraternity house for the game against USC on Sept. 21 and the Tau Epsilon Phi fraternity house on Oct. 5 for the University of Georgia and Auburn University football game tailgate.

On Nov. 2, the brand will be at the University of Arkansas for its game against Ole Miss.

With all the hullaba-loo surrounding the event, the “golden” feedback has the brand thinking about making a royal return in 2025.

“Consumers can surely expect to see the Golden Porta Palace several times in multiple cities,” said Diehn.

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