Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
The personal care brand brings its P-game to college campuses and beyond to promote its portable flushable hygiene wipes to the masses.
October 21, 2024
By: Lianna Albrizio
Associate Editor
Anyone who’s ever been to a football game is familiar with bathroom cringe.
From long lines to overstuffed receptacles and foul-smelling restrooms, bathroom trips are far less exciting than see the visiting team falter on the field.
To bring the comfort of home and (one’s golden throne) to the stadium, Goodwipes, maker of portable flushable hygiene wipes, is bringing its “bathroom oasis on wheels” to select National Collegiate Athletic Association (NCAA) football tailgates to keep game-day soirées fun without bathroom-related party poopers.
Goodwipes created a unique bathroom experience with a fully stocked rest area—complete with a golden Porta Potty—equipped with the brand’s wipes. Featured products include the brand’s rosewater and shea coco flushable wipes.
“Our Golden Porta Palace isn’t just a place for people to try Goodwipes, but an opportunity to bring our point of view about the bathroom to the masses,” said Meredith Diehn, senior vice president of marketing, Goodwipes. “By experiencing our bathroom oasis on wheels, we hope to spark consumer interest in elevating their own restroom routines.”
Goodwipes has hit the University of Michigan tailgate at the Sigma Chi fraternity house for the game against USC on Sept. 21 and the Tau Epsilon Phi fraternity house on Oct. 5 for the University of Georgia and Auburn University football game tailgate.
On Nov. 2, the brand will be at the University of Arkansas for its game against Ole Miss.
With all the hullaba-loo surrounding the event, the “golden” feedback has the brand thinking about making a royal return in 2025.
“Consumers can surely expect to see the Golden Porta Palace several times in multiple cities,” said Diehn.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !