Bubble – a sudsy new skincare brand aimed to make facial cleansing and moisturizing fun – celebrated its upcoming launch into major retail stores with a yacht cruise around the Hudson with influencer Madison Pettis on August 3. 

 

As odes to New York City blared from the boat as it approached the Statue of Liberty from Jay-Z and Alicia Keys’ “Empire State of Mind” and Taylor Swift’s “Welcome to New York,” four skincare products bearing the “Bubble” name hung from disco balls from inside the ship. The line of dermatologist-tested moisturizers, acne zappers and skin texture correctors were all made with input from Gen Z consumers. 

 

According to Bubble CEO Shai Eisenman, the goal was to create a skincare brand with an affordable price point while forging an emotional attachment among young consumers—something she felt several long-established brands on the market weren’t doing.

 

“We really wanted to set out to create something different, that is first and foremost. The goal is to essentially make the best-quality skincare with efficacious, plant-based ingredients that is science-backed and accessible to consumers,” said Eisenman.

Bubble launched in November 2020 as a DTC digital storefront with seven products that consisted of a cleanser; two toners; moisturizers in gel and cream form to accommodate oily or dry skin; clay mask; and makeup remover. The line was created with feedback from a community of more than 10,000 consumers and even some celebrities. Focus groups helped test the products and had a say in the brand and product names, as well as its colorful outer packaging and bright bottles reminiscent of those one might find on the beach with a message inside. 

 

Bubble products were formulated to build a routine to cleanse, treat, moisturize and protect the skin barrier. For acne sufferers, Super Clear, an acne treating serum, contains 2% salicylic acid and willow bark extract that works to unclog pores and clear breakouts without causing irritation for visibly clearer, calmer skin. Product Innovation Director Jessaline Orlansky recommends applying one pump to clean, dry skin as the “treat step” to one’s evening routine. 

 

Pettis told attendees that Super Clear was her favorite Bubble product as she “struggled with breakouts like crazy.”

 

Eisenman, too, called it a “life-changing” product that helped clear up bouts of hormonal acne.

 

“This product is one of the first acne-treatment products that it not drying and actually feels creamy, and hydrating and fun and really nice on the skin,” she told attendees. “And it does that while preventing acne and clearing the skin in a beautiful way.”

Super Clear’s other key ingredients include Centella asiatica leaf extract to soothe and calm; squalane to calm irritation and boost hydration; and neem seed oil, which contains anti-inflammatory and antioxidant properties to promote glowing skin.  

 

More than half of product users agreed the product reduced pimple size and the appearance of blackheads and clogged pores, according to the brand. As many as 86% said their skin looked and felt smoother and did not leave it flaky, while 76% said the product did not dry out their skin, which appeared more radiant after just one week of use.

 

Those with a dull complexion seeking a more youthful, dewy look can try Bubble’s Day Dream tone and texture serum. Formulated with vitamin C and niacinamide to achieve glowing, healthy and even-looking skin, Day Dream can be applied twice-daily before a moisturizer. For those suffering from dry, flaky or inflamed skin, a few drops of Float On Soothing Face Oil can be applied over a moisturizer at night to boost hydration to protect and restore the skin barrier for softer, more nourished skin. 

 

Those with skin in need of a transformative smoothing effect can depend on Bubble’s Deep Dive AHA + PHA Exfoliating Mask to come to their rescue. Formulated with fruit enzymes and alpha hydroxy acids, the once-weekly mask works down to the pores to reveal a softer, more even-looking complexion to help eliminate dark spots, congested pores and balance out uneven tone and texture. Because the product increases sensitivity to the sun, users are asked to wear SPF and avoid direct sunlight for a week following use. 

 

As a show of support for teens suffering from low self-esteem as a result of their skin condition, Bubble will donate 1% of its proceeds to support teen mental health. In a partnership with BetterHelp, an online therapy platform that connects users to a suitable licensed therapist, Bubble will give its community and consumers 50% off on their first [session] of online therapy. 

 

Super Clear will be available in 8,000 stores nationwide in Walmart and CVS starting September 5.