Fenty Skin’s Barbados Connection

Rihanna takes a home-grown approach to skincare. Fenty Skin formulas are loaded with superfruits from the entertainer’s native Barbados, including Barbados cherry, starfruit and Kalahari melon. All are naturally rich in vitamins, minerals and amino acids; key compounds for healthy, revitalized skin, according to Riva Barak, skincare product & technical development at Fenty Skin.

“At Fenty Skin, we combine these superfruits into a custom blend that powers products like our Dew N Plump Hydrating Nectar Glow Serum,” explained Barak. “Developed as a concentrated source of each superfruit juice, each superfruit juice is composed of 98% pure fruit juice.”

Fenty researchers test each superfruit juice for its individual properties and skin benefits. According to Barak, the properties and benefits of the superfruit juices are widespread. Together, they include antioxidant properties and provide hydration and moisturization. In addition, the superjuice fruit visibly reduces pore size, and surface oil and shine.

Juiced Up Juices

Barak wouldn’t provide details regarding use levels. But she told Happi Fenty tested all custom superfruit juices at multiple concentrations and found them effective across a range of use levels — it varies per product.

“In our Dew N Plump Hydrating Nectar Glow Serum, for example, each superfruit juice is included at an efficacious level. It ensures our custom powerhouse blend delivers its full range of skin benefits,” she explained.

All Fenty Skin formulas undergo extensive stability and compatibility testing to ensure the superfruit juices stay potent and effective. Fenty Beauty, launched in 2017, is a collaboration with LVMH.

“We also develop each formula with a robust preservative system and protective processing methods. We capture the nutrient-rich juices at peak freshness and safeguarding them from factors that can cause degradation over time like exposure to heat, light and air,” she added.

Fenty Beauty’s Wish List

Barak said Fenty’s R&D team always explores new actives and key ingredients that deliver real, proven results. Barak wouldn’t give away all Fenty Beauty’s secrets. But she did share a few research areas that the team is especially excited about.

• New + Improved Sun Filters + Mineral Sun Filter Technology: “Advancing our belief + commitment to inclusive, effective sun protection.”
• Multitasking Actives: “Potent, juiced-up ingredients that, like our products, are designed to deliver multiple benefits in one formula.”
• Enhanced Delivery Systems: “Newer, more efficient and effective ways to deliver actives for better interaction with both the skin and environment.”
• Next-Generation Vitamin Derivatives: ”New, improved forms for enhanced stability, absorption and efficacy.”
• Little-Known Superfoods + Global Ingredients: “Discovering hidden botanical and nutrient gems from around the vast world.”

“We believe in pairing trusted, scientifically backed ingredients with innovative technologies that work together to create the results-driven skincare our customers love and trust, and are authentic to our founder’s skincare journey and perspectives,” she concluded.