Aashi Mishra • Research Nester

Glass packaging is a common choice for perfumes for both conserving and safeguarding the scent and increasing its market appeal. Glass is the silent salesman that allows customers to anticipate the scent within the bottle.

Lightweight glass perfume bottles are a good choice for consumers and manufacturers alike because of their durability, recyclability and capacity to preserve the scent. According to a report by Glass Packaging Institute, glass can be recycled 100% of the time. Glass can be recycled indefinitely without losing its purity or quality.  New glass products are created from 80% of the recovered glass. As per the Observatory of Economic Complexity, glass bottle exports increased by 14.7% between 2021 and 2022, from $13.4 billion to $15.4 billion.

Glass Advantages

Glass bottles meet important demands in the cosmetics and fragrance sectors since they are long-lasting, aesthetically pleasing and have preservation advantages. Cosmetic and fragrance products’ functionality and appearance depend heavily on their packaging, which makes glass containers a popular choice.  It is anticipated that the global market for cosmetic and perfume glass packaging will grow due to several factors, including rising disposable income, changing beauty standards, innovation and new distribution channels.

Let’s explore the market drivers fueling the growth of the cosmetic and perfume glass packaging market:

Sustainability and Eco-Friendly Packaging Trends

Environmental concerns motivate businesses and consumers to prioritize sustainable packaging trends such as reusable pack designs, recyclable materials and minimalist packaging. According to a Nielsen survey, more than 55% of consumers worldwide actively evaluate a product’s packaging sustainability before making a purchase, underscoring the impact of packaging on consumer choices. Glass packaging has been a leader in the pursuit of sustainable beauty offering superior aesthetics and transparency. Glass bottles and containers offer several benefits, including lower CO2 emissions and energy savings during production, making them perfect for skincare and cosmetic products.

For example, about 384,000 tons of CO2 emissions are avoided by recycling one tonne of glass. Simultaneously, companies are prioritizing sustainable packaging to meet stringent sustainability criteria and satisfy consumer needs. In March 2025, Olay introduced Olay Super Cream with SPF 30—the brand’s first moisturizer in a glass jar. It could save more than a million pounds of plastic and equal five million jars.

Growth of E-Commerce and Influence of Social Media

Cosmetic packaging demand is triggered by the rise of social media influence as it can draw attention, establish brand identity and affect customer behavior. Approximately 53% of users between the ages of 18 and 29 claim that influencers have some bearing on their purchasing decisions. This contributes significantly to the expansion of the demand for cosmetic packaging that is “Instagrammable” and visually beautiful. Celebrities, well-known investors and internet influencers endorse branded cosmetics and personal hygiene items, which can provide several financial advantages over conventional materials.

Furthermore, the rise of e-commerce has prompted companies to concentrate on sturdy glass packaging, which reflects true environmental commitment and social responsibility. For instance, more than 160 billion parcels are transported annually in the US alone, producing millions of tons of packing debris that eventually ends up in landfills.

Rising Focus on Aesthetics and Customization

Customers are paying more attention to customization that combines usefulness with visual appeal. Cosmetic companies concentrate more on developing fresh designs that leave enough room for product details, branding and legal requirements. A cosmetic package’s visual appeal is greatly influenced by its material and design since it raises the value of the product and affects consumer decisions. Glass packaging conveys a feeling of elegance and superior quality. Its greater weight conveys a sense of luxury, increasing its attraction to buyers.

More than 90% of consumers prioritize visual appearance, according to a Research Nester study. Glass packaging also provides countless personalization options to cosmetic manufacturers. Glass bottle customization enables unmatched personalization and accuracy in packaging design, in addition to improving the product’s visual appeal. Furthermore, let’s explore the dynamics of the cosmetic and perfume glass packaging market.

The market for glass packaging for cosmetics and fragrances was valued at over $9.31 billion in 2024 and is expected to reach $24.32 billion by the end of 2037—a CAGR of 7.6%.  Leading companies in the global market for fragrance glass bottles include Heinz-Glass, Verescence, Vidraria Anchieta, SGB Packaging, Consol Glass and Roma International PLC. These and other global players introduce premium, eco-friendly and inventive packaging options for customers. 

They also invest in eco-friendly designs to meet the growing demand for upscale and high-performing packaging. In October 2024, SGD Pharma introduced glass bottles containing 20% post-consumer recycled (PCR) glass cullet, giving cosmetics companies a more environmentally friendly primary packaging choice, helping them reduce Scope 3 emissions. PCR glass is a component of SGD Pharma’s corporate objective to cut its global carbon footprint 35% by 2030 and 65% by 2040. PCR glass bottles are more ecologically friendly while retaining the same standards of safety and aesthetic quality as regular glass bottles.

In addition, the global market for glass bottles for cosmetics and perfumes is anticipated to be dominated by North America. The growth in the region is driven by the rising demand for cosmetic items and the rising spending on beauty care products. On average, American women spend around $3,755 a year on cosmetics and services. Likewise, the Asia Pacific region is anticipated to have a significant impact on the global market for glass bottles used for cosmetics and perfumes led by growing urbanization and rising per capita income.

Futures Past

A revolutionary change is occurring in the cosmetics sector as recyclable and biodegradable materials minimize ecological footprints. Big brands are switching from traditional plastic to paper, metal and glass to portray themselves as environmentally conscious leaders. Glass and other sustainable packaging materials can help companies lessen their environmental impact and increase the efficiency of their supply chains. Glass packaging and containers are notable for their eco-friendliness which highlights the product’s features and acts as a marketing tool. Additionally, as the cosmetics sector keeps sustainability as a top priority, the need for glass packaging will increase. Glass packaging will remain a crucial element in shaping the future of the cosmetics and perfume industry.

Source: https://www.researchnester.com/reports/cosmetic-and-perfume-glass-packaging-market/4534

More info: Aashi Mishra, Email:  aashi.mishra@researchnester.com; Website- https://www.researchnester.com/