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The reality star and new mom hosted a Spring Fête with the home fragrance brand.
May 6, 2025
By: Lianna Albrizio
Associate Editor
Bravo fans know Lindsay Hubbard as the charismatic star of the network’s bingeworthy series, “Summer House.”
To family and friends, she’s the host with the most.
Hubbard combines a thoughtfully curated dinner table with an elite playlist and luxury fragrance.
On April 29, Hubbard hosted a Spring Fête in New York City with Air Wick and Kim Berg, fragrance developer at the brand’s parent company, Reckitt.
For Hubbard, fragrance spritzes are the “magic touch” in the creation of a guest-ready abode.
“Whenever I’m hosting, whether it’s planned or impromptu, I want to make sure my home is always inviting,” said Hubbard. “My curated vision boards, paired with my favorite Air Wick fragrances, offer inspiration to bring any spring home gathering to life – no matter the occasion.”
Hubbard took attendees on a table-setting journey with an exquisite collection of flowers and fine china. Meanwhile, Berg explained how music and memory-eliciting scents set the stage for an immersive, memorable gathering.
As Happi previously reported, staycations are on the rise. The newfound love of home cleaning among consumers, which ties into wellness goals and longevity.
Air Wick’s plug-in scented oils, long-lasting essential mist diffusers and automatic sprays were grouped into three entertaining categories: The Spring Fête, A Crisp Affair and The Sea-Scape Soirée.
“Air Wick empowers hosts to create a home environment that expresses their own personal style,” said Julia Mellberg, VP-marketing, Air Wick. “Everyday gatherings can be elevated with a touch of home fragrance, as much as a change in lighting or a fresh tablescape. Air Wick’s wide range of products effortlessly creates an inviting atmosphere that guests will love and cultivate a home-environment vital to fostering connections with family and friends.”
The Spring Fête channels the inner “garden girl” with lavender, chamomile and woods. Inspired by Air Wick’s Lavender & Chamomile Scented Oil, the scent aims to elevate a power lunch or impromptu weekday celebration with notes of botanicals for a feminine, feel-good vibe.
A Crisp Affair emits the “cottagecore” trend. Inspired by Air Wick’s Fresh Linen Scented Oil, the fragrance aims to create a like-new feeling to blind a stressful week with sunshine and the small of fresh-laundry and enter a new day with the aroma of fresh, just-laundered linen and white flowers.
As the coastal trend continues to make waves, the Sea-Scape Soiree is inspired by Air Wick’s Deep Blue Sea & Beach Wood Scented Oil. The scent aims to channel the mystery of the deep blue sea for a sophisticated yet stormy night in. A little Chet Baker in the background under a sea of blankets can hit a high note!
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