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There are many challenges to be overcome when formulating products for the ethnic hair care market. Here are some ideas to create effective products.
March 30, 2010
By: Cesar Mauras
BASF Care Chemicals
By: Colleen Rocafort
By: Joel Basilan
By: Manuel Gamez-Garcia
The fast-paced ethnic hair care market is driven by demand for products that prevent, repair or alleviate the natural propensity of African hair to be damaged. Because of its high ellipticity and high degree of curliness, hair of African origin has a tendency to be more damaged than other types of hair (Fig. 1). It is well known, for instance, that cuticle cell loss and hair breakage occur more readily in African hair than in Caucasian or Asian hair during everyday grooming practices.1-3 Damage to African hair is exacerbated after it has been chemically straightened with alkaline relaxers. This process, among other negative effects, causes breakage of disulfide bonds and protein losses that weaken the whole hair structure, leading to a reduction of its resistance to break. African hair is, thus, more fragile after the straightening process. Yet, everyday grooming practices require it to be subjected to other damaging practices such as blow drying and hot ironing. As a result, the hair is further damaged, making it dull, weaker and more difficult to style. For these reasons, straightened African hair needs products that outperform those used in other types of hair; products that not only protect the hair against thermal or mechanical damage, but also, restructure, re-fat, moisturize, condition and consequently facilitate styling. Unfortunately, there is a lack of ethnic hair care products that can provide this multifunctional level of performance. Thus, people with relaxed hair, so far, have tried to minimize damage and condition their hair by applying large doses of heavy and oily products.
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