Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Our resident expert is not a fan.
September 2, 2025
By: Valerie George
President
Dear Valerie: I am currently using Tetrasodium EDTA in a shampoo at 0.2% and the pH is 4.0-4.5. Since EDTA is not very effective at this pH, should I increase the amount of EDTA to compensate for the reduced efficacy or remove it because at that level, the EDTA doesn’t do much, no matter how much I add?
—Addition by Subtraction
Dear Addition:
In general, I’m not a fan of chelating agents, particularly EDTA. This may surprise you because I formulate hair color, where strong chelating agents in higher quantities are a must to protect the consumer from dangerous on-scalp reactions. However, I try not to use them where I don’t have to, due to their persistence in the environment. I’m even less a fan of using them when they’re not doing much!
My first inclination is remove it. But there is value to formulating with chelating agents. They can help reduce your preservative percentage or support a preservative that’s not particularly robust. The latter is particularly important in our day and age where we have artificial restrictions placed by brands and consumers on what preservatives can be used. If removing it isn’t an option, we must figure out a path forward as I would not increase the percentage to compensate for reduced efficacy. More of something that doesn’t work is just more of something that doesn’t work.
Your pH range is low, so firstly consider changing the type of EDTA you’re using to disodium EDTA. It’s better suited for lower pH ranges. Additionally, consider lowering the use level to 0.05% or 0.1%. The solubility of EDTA lower than pH 5 is not optimal. You may either find it difficult to incorporate or precipitate out over time if sticking with 0.2%. I recommend alternative chelating agents. If you are price sensitive, alternatives would not be a viable option, as they are not only more expensive, but have a lower binding affinity to metal ions over the EDTAs.
Valerie Georgeaskvalerie@icloud.com
Valerie George is a cosmetic chemist, science communicator, educator, leader, and avid proponent of transparency in the beauty industry. She works on the latest research in hair color and hair care at her company, Simply Formulas, and is the co-host of The Beauty Brains podcast. You can find her on Instagram at @cosmetic_chemist or showcasing her favorite ingredients to small brands and home formulators at simply-ingredients.com
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !