Zep introduced Zep Freshen, a new odor-eliminating line designed to tackle everyday household odors. The Freshen portfolio is now exclusively available at Lowe’s in-store and online.

According to the company, Zep Freshen works on both hard and soft surfaces and includes a range of formats from multi-use odor eliminator cleaners and disinfectant concentrates to non-spray odor solutions and fragrance-free options.

Designed for today’s busy households, the versatile line works on both hard and soft surfaces—from kitchens, laundry rooms, and closets to pet areas, cars and offices—delivering consistent odor control, said the company.

The line is powered by “advanced odor-neutralizing technology,” according to the brand. It has other odor control items such as an Air & Fabric Odor Eliminator and a Smoke Odor Eliminator

“Consumers don’t want products that simply cover odors — they want solutions that truly eliminate them,” said Lauren Houser, vice president of marketing at Zep. “With Freshen, we’re offering a complete lineup that combines Zep’s trusted performance with scent options and formats that work for every room, surface, and season.”

The Zep Freshen Collection

The Zep Freshen lineup includes a wide range of odor-eliminating formats and scent options.

Zep Freshen Multi-Use Odor Eliminator & Cleaner: Cleans and deodorizes in one step, neutralizing odors on both hard and soft surfaces. Available in modern scents like Tropical Floral, Crisp Lime and Lavender Eucalyptus, it leaves behind a “light, long-lasting freshness without overpowering the space,” said the company.

Zep Freshen Disinfectant Concentrates: Delivers cleaning and deodorizing performance, killing 99.9% of germs on surfaces while making up to 32 gallons of cleaner per bottle. It is offered in Fresh Linen, Lavender and Eucalyptus. The concentrates are ideal for high-traffic areas and everyday cleaning needs.

Zep Freshen Odor Eliminating Gel Crystals: Provides continuous, passive odor control for up to 90 days using plant-derived ingredients, essential oils and advanced odor-neutralizing technology. Premium scent options like Tropical Shore, Lavender Vanilla and Fresh Breeze help keep spaces fresh over time.

Zep Freshen Pet Odor Absorber: Offers a fragrance-free solution powered by activated charcoal and a Fresh Breeze–scented option, each designed to absorb pet and household odors rather than mask them—making the product ideal for litter boxes, pet areas, laundry rooms, mud rooms and scent-sensitive households, said the company.

Zep Freshen Natural Rock Odor Magnet: Made with natural volcanic zeolite rocks, it absorbs odors and moisture without added fragrance. Each pouch lasts up to two years and “recharges naturally in sunlight,” making it ideal for closets, cars, gym bags, basements, storage areas and other enclosed spaces, said Zep.

Scent Varieties

Take a look at the different fragrances featured in the new Zep Freshen collection.