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The range centers on hydration and barrier support for mature skin.
April 22, 2026
By: Lianna Albrizio
Associate Editor
YesStyle is saying “yes” to the growing number of consumers over 25 with “trend fatigue” seeking a tried-and-true product to cure dehydration with the launch of Jelly Ko.
The launch comes as K-Beauty continues its unmistakable influence in the US. The brand prides itself on refillable, routine-driven skincare solutions designed for long-term use.
Jelly Ko’s core range centers on hydration and barrier support for skin that is dry, dull, dehydrated, perimenopausal or mature. Developed in Korea by local chemists, the products are intended to be finished, refilled and repurchased.
The rich, yet airy Korean moisturizer multitasks as a serum, oil and cream. Each jar is powered by over 10 active ingredients that deliver deep comfort, glowing skin and a soft finish. The jar retails for $38.70 and the refill is $27.
This overnight treatment yields firmer, plumper, softer and more refined and resilient skin by morning. Powered by Ectoin, it defends against daily aggressors and reinforces the skin’s barrier. It also combines antioxidant-rich cherry blossom with niacinamide and adenosine at Korean MFDS-recognized functional levels for brightening and wrinkle care, plus panthenol and sodium hyaluronate to soothe, support and keep skin supple. The sleeping mask retails for $44.
A “serum-like” splash of moisture glides on, melts in and leaves skin with a “glazed-donut” glow. The toner comprises of 84% birch sap, rich in minerals, amino acids and antioxidants that deliver clean, calming hydration while strengthening the skin barrier. Three molecular weights of hyaluronic acid include a triple-layer hydration that pulls moisture to the surface, holds it within and prevents evaporation. Berry antioxidants boost radiance and fight free radicals. Dew Glaze Toner retails for $31.50 and $21.60 for the refill.
Read more about K-beauty and the other skincare trends driving the market in our May issue.
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