Yellow Wood Partners LLC’s portfolio company, Suave Brands Company, has successfully completed the acquisition of the ChapStick brand from Haleon.

This transaction also makes Haleon a shareholder in Suave Brands Company.

Haleon, based in the UK, is a consumer health company that operates in oral health, pain relief, respiratory health, digestive health and vitamins, minerals and supplements.

“As we continue to build Suave Brands Company as the top independent North American beauty and personal care company by combining the agility of a start-up with the power of market leading brands, the addition of ChapStick is a perfect fit that augments our strategy,” said Suave Brands Company CEO Daniel Alter. “This transaction is a great example of Suave Brands Company’s disciplined approach to value-creating acquisitions and our larger growth strategy.”

Suave sells products across the hair, body, skin and antiperspirant and deodorant segments. Company officials say it was among the first brands in the 1930s to bring salon-quality hair care to the public at an accessible price point. The Suave brand sells products for women, men and kids across mass retailers, grocery stores, drug retailers and ecommerce platforms. It is currently found in one out of every two US households.

“Over the past several months, we have worked with Haleon and ChapStick management to seamlessly integrate the brand into the Suave Brands Company’s sales presence, operational footprint and marketing organization,” said Tad Yanagi, partner at Yellow Wood Partners. “With the completion of this acquisition, Suave Brands Company’s annual retail sales now reach [roughly] $800 million, and we look forward to working with our retail partners to take the next step in the brands’ growth.”

Yellow Wood’s Portfolio

Yellow Wood’s portfolio of consumer brands also includes global footcare brands Dr. Scholl’s and Scholl International; Beacon Wellness Brands, led by its sexual wellness brand PlusOne; beauty brands Real Techniques and EcoTools; skincare brand Byoma; and self-tanning brands Isle of Paradise, Tanologist and TanLuxe.

Yellow Wood has developed extensive experience working with multi-national branded consumer packaged goods companies, such as Unilever, Haleon, Bayer and Reckitt Benckiser, which enabled the successful acquisitions of the ChapStick brand from Haleon and the Elida Beauty portfolio from Unilever this year, officials said.

The Elida Beauty portfolio, recently acquired from Unilever, includes leading brands such as Q-Tips, Caress, TiGi, Ponds, St. Ives and Noxzema, as well as European brands including Brut, Impulse, Monsavon and Timotei.

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Yellow Wood Partners To Acquire Suave Personal Care from Unilever