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Quarterly limited-edition fragrances bring stories to life through scent.
January 29, 2026
By: Lianna Albrizio
Associate Editor
The Yankee Candle Company, Inc., part of Happi Top 50 Company Newell Brands, has sparked a year-long partnership with Reese’s Book Club, the literary community founded by Reese Witherspoon and part of Hello Sunshine.
The partnership will feature quarterly limited-edition fragrances and experiential activations designed to unite book and candle lovers.
“Reading and fragrance are both deeply personal experiences, and together they create something powerful,” said Aaron Swart, senior vice president and general manager of Home Fragrance. “Our partnership with Reese’s Book Club allows Yankee Candle to connect with a passionate community of readers in an authentic way. Together, we’re inviting both longtime fans and new consumers to experience scent in their everyday moments of joy and self-care.”
Yankee Candle and Reese’s Book Club will collaborate on a collection of four exclusive candle fragrances released quarterly throughout 2026, each designed to complement the mood and themes of Reese’s Book Club’s seasonal reading selections. To kick off the partnership, Yankee Candle introduces its first limited-edition fragrance, “A Fresh Chapter,” paired with Reese’s Book Club’s monthly read and New York Times bestseller, “The First Time I Saw Him” by Laura Dave.
“A Fresh Chapter” contains notes of pomelo, roses and amber.
The Yankee Candle x Reese’s Book Club Collection can be shopped here.
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