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Google searches jump 30% as glossy lips and pastel eyeshadow return at the Oscars.
March 20, 2026
By: Melissa Meisel
Glossy lips, pastel eyeshadow and frosted finishes made a quiet comeback on the red carpet at the Oscars, signaling the return of early-2000s beauty trends.
The revival reflects growing online demand for the nostalgic look. According to Google search data analyzed by Fresha, a beauty and wellness booking platform, searches for “Y2K makeup” now average around 25,000 per month globally, rising 30% over the past year.
Beauty experts say the red carpet showed how the early-2000s aesthetic is being reinterpreted for today.
Danielle Louise, beauty expert at Fresha, says the modern version of Y2K makeup is “softer and more wearable” than the original.
“Y2K beauty is all about shine, color and confidence. We’re seeing glossy lips, pastel eyeshadow and light-reflecting finishes returning to the red carpet and social media.”
“The difference now is that the skin looks fresher and more radiant. Instead of heavy matte foundation, the modern Y2K look focuses on glow.”
Experts say nostalgia continues to drive beauty trends online.
“For younger audiences the look feels new, while millennials see it as a throwback to the styles they grew up with,” Louise added. “That mix of nostalgia and rediscovery is why Y2K beauty keeps coming back.”
For more makeup trends, check out the March 2026 feature on color cosmetics here.
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