Winx Health Hits Walmart Shelves

Feminine wellness brand Winx Health is taking the stigma and high costs out of getting necessary access to vaginal health solutions.

The brand’s UTI Test + Treat and a Walmart exclusive combo UTI + Vaginal Health pH Test will be available in over 1,287 Walmart stores, with the brand’s full product suite available nationwide via Walmart.com and the Walmart app.

According to the brand, a reported over 50% of women delay seeking care for reproductive and vaginal health concerns due to cost, access barriers or stigma. On-shelf visibility is helping bridge this gap to care and provide clear, direct education.

“The women’s health aisle has been an afterthought for decades — underfunded, under-innovated and
completely out of touch with what women actually need,” said Cynthia Plotch, co-founder of Winx Health. “We’ve spent years proving there’s a better way. Our expansion in Walmart is the most powerful version of that promise, giving women affordable, innovative solutions to their most pressing health needs.”

What’s more, officials say the expansion marks a significant milestone in the brand’s rapid national retail growth, bringing its solution-forward women’s health products to the 90% of Americans who live within 10 miles of a Walmart.

The brand is on track to grow revenue 150% year-over-year from 2024 to 2025, driven by a growing wholesale footprint and continued e-commerce strength.

Packaging Redesign

The launch arrives with an all-new product packaging redesign across the entire Winx Health line,
designed to be clearer, bolder and more intuitive, officials say.

Winx Health’s innovative Test + Treat products afford women the chance to test at home and connect with telehealth providers for prescription treatment if needed for Urinary Tract Infection, bacterial vaginosis and yeast infections — all for less than the cost of most insurance co-pays, officials say. Consequently, the products are impactful for uninsured and underinsured women and those living in care deserts, where accessing timely in-person care can be difficult. By combining testing and treatment into one streamlined experience, the products not only reduce costs, but save women time and the frustration of navigating traditional healthcare visits.

Walmart’s unmatched physical footprint — with more than 4,600 stores across all 50 states — combined
with a robust e-commerce platform and same-day delivery infrastructure, positions this partnership as a vehicle for closing the women’s healthcare access gap.

Winx Health products launching with Walmart include:

• UTI Test + Treat – The TIME Best Invention-winning at-home UTI test with digital results and
  prescription treatment access — all for a fraction of the cost of urgent care;
• UTI + Vaginal Health Test + Treat – Comprehensive at-home testing kit, including both the UTI
  Test + Treat and Vaginal Health Test + Treat for diagnosing and treating UTIs, yeast infection
  and more, with telehealth support;
• Full Winx Health Product Suite – All products, including pregnancy tests, UTI and vaginal health
  supplements.