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Haircare products are sold globally through an omnichannel model serving the professional, specialty retail and direct-to-consumer channels.
January 12, 2026
By: Melissa Meisel
Happi International Top 30 company Henkel is looking to expand its haircare portfolio with a possible acquisition of Olaplex, according to a recent report.
In fact, a deal could come together within weeks, said the report.
According to Olaplex, their company is a “foundational health and beauty company powered by breakthrough innovation and the professional hairstylist.”
Founded in 2014, Olaplex “revolutionized” prestige hair care with its category creating Complete Bond Technology, which works by protecting, strengthening and relinking all three bonds during and after hair services. Since then, the company has expanded into a full suite of hair health formulas.
Olaplex products are sold globally through an omnichannel model serving the professional, specialty retail and direct-to-consumer channels.
The latest launch at Olaplex Pro Scalp Rebalancing Concentrate. As beauty consumers prioritize scalp health, salon goers are seeking more than just a deep conditioning treatment.
For the third quarter of 2025, net sales at Olaplex decreased 3.8% to $114.6 million. For 2025, the company’s fiscal guidance for net sales is $410 – $431 million.
Olaplex also owns Boston-based biotech company Purvala Bioscience. The 2025 acquisition marked the first at Olaplex since the brand launched more than a decade ago.
Purvala was founded by MIT professor Dr. Bradley Olsen. Since its 2020 launch, Purvala has focused on the creation of “high-performing molecules inspired by naturally-occurring biological structures,” according to the company.
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