There’s a lot to consider when getting a product from the store shelf into the hands of a shopper.

Euromonitor revealed its Top Global Consumer Trends 2026 report. It takes a deep dive into four trends that highlight the evolving behavior of consumers, as they navigate a world influenced by economic pressures, environmental concerns and health priorities.  

Top global consumer trends 2026 identified by data analytics firm Euromonitor International are: 

• Comfort Zone: Consumers are seeking comfort and simplicity amid global volatility, with 58% experiencing moderate to extreme stress daily. They are looking for natural and wholesome products that provide emotional reassurance.  

• Fiercely Unfiltered: Consumers are embracing bold self-expression and radical honesty. Half of all consumers seek products and services that reflect their unique identity, while 65% feel society accepts who they truly are.  

• Rewired Wellness:  Demand for high-tech, medically validated wellness solutions is growing with consumers willing to pay for premium products with scientific formulations. USD6.9 trillion projected global consumer expenditure on health goods and medical services in 2026.  

• Next Asian Wave:  East Asian brands, particularly Chinese companies, are gaining global influence by combining affordability, innovation and digital-first experiences, with China’s projected export value expected to reach $4 trillion USD by 2026.