Vince Camuto Introduces Wonderbloom Bliss Eau de Parfum

A new fragrance has blossomed from Vince Camuto’s Wonderbloom collection.

Bliss Eau de Parfum opens with a blend of lychee, water jasmine and orange blossom water, delivering a “burst of freshness and lighthearted joy,” says the brand. Orchid unfolds into a bouquet of jasmine petals and freesia, creating a floral harmony. The fragrance settles into a sensual amber base of sandalwood and musks.

Wonderbloom Bliss builds on the delicate, yet strong spirit of its predecessors, Wonderbloom and Wonderbloom Haze, per marketers. Anchored by freesia – a luminous thread that runs throughout the collection – Wonderbloom Bliss celebrates the brand’s hallmark blend of florals, fruits and sensual woods.

“With Wonderbloom Bliss, I wanted to compose a fragrance that matched a woman’s confident energy, where rich warmth supports passionate florals,” said Clement Gavarry, principal perfumer. “It’s untamed beauty with refined depth – the kind of scent that amplifies your natural aura.”

Third Campaign with Ava Phillippe

Budding actress and global brand ambassador for Vince Camuto Fragrances, Ava Phillippe, returns to the world of Wonderbloom, marking her third consecutive campaign for the franchise.

“Continuing my journey with Vince Camuto through Wonderbloom Bliss is such a delight and this next chapter feels warmer and more grounded, while still full of light,” said Phillippe. “Wearing it has helped me tap into an inner confidence, and I can’t wait for others to feel that same sense of becoming when they spritz it.”

Wonderbloom Bliss is housed in the collection’s signature bottle adorned with a soft pink sculpted petal cap.

Wonderbloom Bliss Eau de Parfum Spray retails for $108 and launch at Nordstrom, Macy’s and on vincecamuto.com.