Unilever has rolled out new Vaseline Radiant X, a new body care range formulated with premium skin care ingredients created to specifically address the needs and concerns of Black and Brown skin including moisture imbalance, dark spots, and uneven skin tone.

By working with dermatologists who specialize in caring for and treating skin of color to develop the line, Vaseline says it led with a scientific approach to curate products made with effective ingredients that deliver skin solutions not traditionally found in body, especially at the mass market level.

The flagship product in the line is Vaseline Radiant X Even Nourishing Tone Body Lotion, which includes 1% niacinamide and is clinically proven to visibly reduce dark spots and even skin tone in just two weeks. The lotion also includes Unilever's proprietary ultra-hydrating lipids to help skin replenish its own ceramides and foster a more resilient, healthier skin barrier. Using this technology as a building block to nourish skin allows active ingredients to penetrate deeper for better delivery of benefits and up to 72 hours of moisture, according to the brand.

“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, president of beauty and wellbeing, at Unilever North America.  “This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”

The full line also includes Deep Nourishment Body Cream, Replenishing Hydrating Body Oil (enriched with 1% lipids), and Deep Nourishment Hand Butter (made with 100% shea butter).

To accompany the new product line, the venerable skincare brand has kicked off a new campaign that includes content, social giveaways and an immersive experience at the Malt House in Harlem, New York.