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Vanilla Suede Is Febreze’s 2025 Scent of the Year

From the brand’s new Blends Collection, Vanilla Suede features a complex, yet complimentary blend of brushed mahogany, gold amber and smoked vanilla.

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By: Lianna Albrizio

Associate Editor

For Febreze, 2025 is all about comfort and indulgence.

For the home fragrance brand, no other scent encapsulates these fuzzy feelings and deserves the honor of its 2025 Scent of the Year like vanilla suede.

To help consumers embrace the joy of missing out and being in the comfort of staying in, vanilla suede aims to transform nights at home into a luxurious staycation, per marketers.

This year’s selection was designed by the Febreze Fragrance Group, a division within P&G’s Innovation Foresight of Fragrance and Ingredients.

A Personal Oasis

From Febreze’s new Blends Collection, Vanilla Suede features a complex, yet complimentary blend of brushed mahogany, gold amber and smoked vanilla.

“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” said Febreze master perfumer Rafael Trujillo. “People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in, and Vanilla Suede helps them do just that: transform any space into a personal oasis.”

Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an elegant scent in Febreze Plug. For a customized 24/7 scent experience, the Febreze Plug in Vanilla Suede can be used with the Febreze Plug Scent Booster.

Febreze’s Vanilla Suede products are available online and at major retailers nationwide starting at $3.99.

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