Industry News

Unilever Joins Fragrance Creators Association

Fragrance VP Vivek Sirohi says joining the Association reflects Unilever's dedication to sustainable innovation.

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By: Christine Esposito

Managing Editor

Unilever has joined the Fragrance Creators Association (Fragrance Creators). Through collaboration with Fragrance Creators, Unilever will contribute to strategies aimed at enhancing consumer understanding, promoting science-based policies, and fostering sustainable innovation in fragrance development, said the Association.

“At Unilever, we are deeply committed to driving sustainable innovation backed by science and technologies across all aspects of our business,” said Vivek Sirohi, VP-fragrance at Unilever. “Joining Fragrance Creators reflects that dedication. We look forward to collaborating with fellow member companies to create positive impact and drive meaningful change.”

“We are thrilled to welcome Unilever to Fragrance Creators,” said Farah K. Ahmed, president and CEO, Fragrance Creators. “Their commitment to sustainability and innovation aligns seamlessly with our mission to serve as responsible stewards of the fragrance industry through meaningful advocacy and education. We look forward to collaborating with Unilever and leveraging their expertise to further our shared goals.”

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